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Simple Marketing for Smart People
- The One Question You Need to Win Customers Without Gimmicks, Hype, or Hard Selling
- Narrated by: Billy Broas, Tiago Forte
- Length: 3 hrs and 51 mins
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Simple Marketing for Smart People
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Summary
Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming.
As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers. Marketing isn’t your area of expertise—your subject matter is. Yet, you must do marketing—it’s essential to keep your business going. The solution is a return to simplicity. In Simple Marketing for Smart People, Billy Broas and Tiago Forte share their secret to cutting through the noise. Their approach is based on timeless principles, the human experience, and insights from the great copywriters of the past.
In this book, you will learn:
• A focusing question to guide all your future marketing efforts.
• Why, at its core, marketing is teaching.
• How to identify the beliefs your customers need to embrace your products and services.
With the strategies provided in this book, you will never have to feel overwhelmed, anxious, or disingenuous because of your sales efforts. Instead, you’ll educate your customers, see your sales grow, and build a business that sustains you and the lifestyle you dream of. Unlock the power of simplicity and embrace the smart person’s approach to marketing.
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- 03-08-24
I'm "smart" and ... I really needed to read this!
I love the kindle version, but this audio version is even better because it is really easy to read on a bike ride.
I hired Billy last year to help me (one of the "smart" people in the title) figure out how to do marketing. I am good at delivery, but selling myself .... not so much. He really helped.
This book really was, for me, the icing on top of the cake.
It's all about helping your customer change their beliefs (in a good way) so that they buy your product or service.
And, to do that, you have to know at least two things: what hey currently believe and what you need them to believe.
Just listing these beliefs out ... is hard, but also a real eye opener.
For instance, I need my future customers (leaders) to believe that being crazy-busy is actually really bad for them, their families, and for their business. They currently, mostly, believe that being crazy-busy is heroic. And ... that it's the price you get paid for being paid a lot.
When my marketing switched to generously and thoughtfully helping crazy-busy leaders they could get their personal lives back AND, at the same time, boost their teams productivity, my marketing job became a lot simpler, and my content became a lot more interesting and helpful. Before learning Billy's material, I spent most of efforts trying to educate them about how to be better managers ... which loads of people are doing ... and it's a bit boring.
So, that's the switch: you figure out how to share content that helps people change their beliefs so they want to buy from you. It's surprisingly hard to do as a clever person.
This book is short and incredibly easy to "read".
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