Showing results by narrator "Tiago Forte" in All Categories

Why do so many smart people struggle with marketing? The answer is simple: smart people love complexity, and complexity brews problems. But when it comes to marketing, simple is better. Unfortunately, marketing has become overly complicated. We are bombarded with marketing tools and tactics, gimmicks and fads, and countless social media channels. It’s overwhelming. As a smart person, you don’t want to become a professional marketer. You offer a valuable product or service and want to attract more customers.

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough. This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

Living a modern life requires juggling a lot of information. But we were never taught how to manage this material effectively so that we can find what we need when we need it. In The PARA Method, Tiago Forte outlines a simple and intuitive system that can be implemented in just seconds but has the power to transform the trajec tory of your work and life, without the tedious filing or time-consuming maintenance of other approaches.