Some golden nuggets wrapped in waffle and drivel!!

This book could have been summarized in about 20 pages (30 mins of audio), but the god-awful storytelling and faux conversations with 'Sarah' are tedious in the extreme.

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1 person found this helpful

A must read!

A must for anyone looking to start their own business . Definitely a MUST READ! Loved every part of it!

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Great idea...but...

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Ok, so I love the ideas that are put across in this book. The idea of looking at your small business from the top down instead of from the bottom up is something I had been struggling with in my own business. The idea of building your business as you would do a franchise is another great idea. It allows for the business to be scalable and repeatable and for non-skilled operators to work for you and help you in bringing you vision to fruition. The author knows what he is talking about as he has built his own franchise business.So here's the BUT... as a previous reviewer mentioned, there are several mentions of the authors own business where they align you with a coach who will help you develop your business. My issue with this is that the coaches have paid to do a coaching course and become part of the e-myth brand, essentially purchasing an out of the box franchise business. They haven't done the work of an entrepreneur, building something from the very bottom. They have just bought into the authors vision and have bought themselves a job, the antithesis of what this book is telling you to do. How can an e-myth coach have the 'expertise' to pass on something they haven't done themselves unless they already done the work, are financially independent and do it as a calling to give back to others? I'm not saying that the coaching they provide definitely wouldn't work, I'm simply saying that it is pretty expensive to be coached and I feel like finding some good local business mentors and investing into more business books and education would be more worthwhile than having a middle man pass on second hand knowledge.That said, this book has made me look at my business in a different way and has made me go to work ON my business and not IN it.

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amazing!

Fantastic book! Really opened my eyes to how business should operate! a must read for any small business owner!

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Simply brilliant!

I loved this, I could relate to Sarah in the book in so many ways even though my business had nothing to do with Sarah's. The book really makes you think and assess what you're doing wrong in your business. A must read for any business owner.

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Great Book

Really enjoyed this book although I'll need a paper copy as there was far too much useful info to document and unfortunately, an audio book isn't the best medium for note taking. That being said, its a great book that's full of insightful gems. Plenty "A-ha" moments in this. Thank you

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An Entrepreneur Must Read

Rarely do I get challenged about my decisions to this point, to be beautifully and motivational concluded.

An incredible book.

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Great content. Useful advice that can be implement

Love this book. Will listen again and again.
I feel I can use all the advice given and improve my businesses as a consequence.

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Must read for small business owners

one of the smoothest deliveries of great information I have experienced in an audiobook to date.

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great book, absolutely fantastic teacher, Thank yo

great explanation of a small business dynamics and how to develop it to the level two or even three, contains a lot of wisdom and saves you a lot of pain of mistakes you would probably do, completely changes a big picture what it's all about to run your own business thank you again

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