The Mom Test
How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
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The Mom Test
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Narrated by:
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Rob Fitzpatrick
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By:
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Rob Fitzpatrick
About this listen
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
Talking to customers is one of the foundational skills of both customer development and lean startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong, and how you can do better.
©2013 Robfitz Ltd (P)2019 Robfitz LtdListeners also enjoyed...
What listeners say about The Mom Test
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Overall5 out of 5 stars
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- Pavel
- 29-08-19
absolute gold
I LOVED IT!
The author is a great guy with vast experience that is in the book.
He reads marvelously, sometimes getting a little bit off the track of written text, which greatly improved the pleasure of listening.
Out of more than 30 audible books I enjoyed LISTENING to this was the most natural and pleasing experience.
Thanks a lot, Rob!
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- Anonymous User
- 16-04-21
excellent
excellent info and narration style was great, excellent info and narration style was great, excellent info and narration style was great
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Overall5 out of 5 stars
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- Anonymous User
- 29-11-21
A must read
A must read for every entrepreneur or anyone working with customers. The book should be taught in schools.
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- Amazon Customer
- 16-06-21
Essential if you’re building something new
I run a team building company and I’m looking at creating new products to do with sustainability, I knew I needed to do customer research and this book was exactly what I needed it. Problem is exactly what he’s talking about and the river is this an easy to digest format. Essential business listening imo.
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Overall5 out of 5 stars
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- Sj Doran
- 12-10-21
An impactful fast read
Great book with high impact. Guiding you step by step on having great customer conversations. It’s a 101 for any founder. Thanks Rob for sharing this!
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- Gareth
- 18-09-19
Best book for startups to understand their customers
This is a great book. The author offers clear concise and lighthearted advice on how to engage with and learn from your customers. The insights you get from this process could be make or break for your business and may even help you to uncover previously unseen ideas for new products and services. It seems so simple but the techniques in here will give you jedi level customer understanding. Golden. If you’re a startup or a scaleup buy it now.
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- Foxie
- 17-01-22
Brilliant
A useful step by step clear guide to avoiding pitfalls whilst building a business. 100% recommend
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Overall4 out of 5 stars
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- Anonymous User
- 14-03-21
Honest experiences - but bad audio performance
Best thing about the book: honest experiences
Worst thing about the audio book: the audio performance
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- Noma
- 05-09-23
Great book! Visual aids would be appreciated
Very informative for first time founders. The book is very practical but misses visual aid to help founders in their journey
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- O. Omoigiade
- 15-02-21
Get's better with each listen
Really informative and candid take on the discovery process with potential customers. the skills described herein are also applicable to information finding in a variety of situations from building up non profits to boardroom negotiations
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