Inspired
How to Create Tech Products Customers Love, Second Edition
Failed to add items
Add to basket failed.
Add to wishlist failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
£0.00 for first 30 days
Inspired
Buy Now for £14.99
No valid payment method on file.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Marty Cagan
-
By:
-
Marty Cagan
About this listen
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love - and that will work for your business.
With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, listeners can take the information they learn and immediately leverage it within their own organizations - dramatically improving their own product efforts. Whether you're an early stage start-up working to get to product/market fit or a growth-stage company working to scale your product organization or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, Inspired will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.
Filled with the author's own personal stories - and profiles of some of today's most successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix - Inspired will show you how to turn up the dial of your own product efforts, creating technology products your customers love.
The first edition of Inspired, published 10 years ago, established itself as the primary reference for technology product managers and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new - sharing the latest practices and techniques of today's most successful tech product companies and the men and women behind every great product.
©2018 Wiley (P)2018 Audible, Inc.Listeners also enjoyed...
What listeners say about Inspired
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Mr. Ja Wityk
- 06-02-23
Good practical advice
Easy read, practical advice by experienced professional. I did take a few notes while listening, hoping to return to them and hopefully apply it in practice
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Gary
- 26-04-24
A aide memoire to good habits and behaviours
A reminder of whats good and whats bad practice in product. When others in the product field have suggested that the views of the author are controversial - not sure what they are thinking about.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
- Anonymous User
- 01-05-22
Fantastic Overview of Product Management
I think anyone that wants to pursue the job of a Product Manager within Tech should read this book. It provides an overview of the profession, activities, best practices, done techniques and a ton of practical advice at a high level.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Roxy G
- 26-08-23
Fab Read - Great Storytelling and Narrative Structure
I ended up in Product whilst not being a Product Manager but rather in a supporting team. Reading/listening to this book has given me the best structured insight into the DOs & DONTs of Product Management, best and worst ways of working, how to successfully innovate in a product-led company, what are the pitfalls, what team/squad structure works best or how to best achieve ‘product market fit’ through a continuous discovery-delivery approach. One other thing I found really good was the really easy-to-follow, repetitive way of bringing principles, risks, teams, ways of working, etc. to the forefront of every chapter so by the end of the book you realise that you already have that foundation as you go and are able to recognise what’s good and what’s bad for every one of the real-life peoduct innovation examples presented, from Amazon to eBay or Netflix and many others - so a really great structured way of building those product foundations for the listener, especially a novice one in the world of Product such as myself. Highly recommended read. *****
P.S. I made quite a few notes but handy for everyone to also have the paperback for reference
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Maksimas
- 27-05-21
Thank You.
Love it. From this book I get a lot of useful information and advices, that I hope I could apply in my future career :)
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall4 out of 5 stars
-
Performance4 out of 5 stars
-
Story4 out of 5 stars
- Cian
- 20-01-20
good content, recording a little patchy
good content, similar to others in the genre (lean start up etc) while adding a bit new. recording was a little patchy as had the odd sentence added in from a different recording with different levels of background noise etc.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- David
- 11-03-22
Superb
A brilliant and well structured guide for product management. Perfect for both new and experienced PMs.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 26-12-23
Well narrated and great content.
Valuable content, great book for product managers.
The insights are very clear and provide practical and achievable examples of how to approach certain situations. Recommend!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story3 out of 5 stars
- Djt 2676
- 13-10-22
Inspired….invaluable!
As someone who has recently joined a digital consultancy without a background in product and product management, I found this book an invaluable resource to better understand how my business does what it does. Marty Cagan expresses his theory and experience in a way that is easily understood even for those (like me) who aren’t product and software natives. Thank you Marty Cagan for sharing your experience and thinking.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Anonymous User
- 26-03-22
The essentials for building a tech product
This book is my guideline in understanding the elements needed to build a tech startup and succeeding by scaling.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!