Showing results by narrator "Don Hutson" in All Categories

Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating—it makes them uncomfortable, nervous, even frightened. This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy.

Focus in on new street-level attitudes and ideas from an in-demand audience favorite with resources offering empowerment for today's business environment. Subjects include attributes of high-performance salespeople, the evolution of selling, different people/different selling, and selling value vs. cutting price.