Showing results by author "Éric Vérin" in All Categories
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La performance commerciale
- Master Class
- By: Éric Vérin
- Narrated by: Éric Vérin
- Length: 41 mins
- Original Recording
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"Il est finalement plus facile de vendre quand quelqu'un achète", aurait dit Gracchus Cassar. Cet aphorisme que le regretté Francis Blanche n'aurait pas démenti - lui qui voulait "penser le changement" plutôt que "changer le pansement" - place la performance commerciale dans sa juste perspective. Juste au sens de la justesse. Éric Vérin, qui a déroulé du câble sur le sujet dont il traite ici, situe chaque étape de la vente dans le contrepoint des étapes de l'achat.
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La performance commerciale
- Master Class
- Narrated by: Éric Vérin
- Series: Master Class
- Length: 41 mins
- Release date: 01-11-16
- Language: French
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Regular price: £12.99 or 1 Credit
Sale price: £12.99 or 1 Credit
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