• 59: A Review of 2024 (Income Sources, Wins and Losses)
    Jan 7 2025

    Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals.

    • Discussing common misconceptions about six-figure incomes
    • The impact of mindset and comparison on income goals
    • Strategies for effective seasonal marketing
    • Analyzing income contributions from various session types
    • Importance of boosting print sales
    • Practical tips for increasing income sustainably

    Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

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    24 mins
  • 58: Marketing Reviews Part 2: Day in the Life + an Adventure Family Brand
    Dec 16 2024

    Marketing Reviews Part 2!

    We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust.

    We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes videos and day-in-the-life storytelling on social media platforms can showcase a photographer's unique offerings, helping clients understand the distinctive experiences available. We also stress the importance of creating a seamless customer journey that builds engagement and fosters long-term relationships.

    Next we take a look at a talented photographer who has oodles of talent but perhaps a bit of overwhelm. From addressing mobile user experience issues to leveraging platforms like Pinterest for reaching potential clients, we cover it all. Gain valuable tips on simplifying session processes and crafting a cohesive brand experience that resonates with clients.

    Need a write off for 2024? Join Marketing Mentoring! Work with me one-on-one for 8 weeks.

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    34 mins
  • 57: Marketing Reviews: Snuggly Family + Senior Sessions
    Dec 11 2024

    Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing.

    Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025!

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    37 mins
  • 56: What to do if this Year Sucked
    Dec 4 2024

    Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy.

    By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand.

    We'll also discuss the return of marketing reviews for family photographers, offering a chance to gain constructive feedback and uncover new opportunities. Reach out to me on Instagram for a review, and listen to previous episodes to get a feel for my approach. Let's create outstanding customer experiences and realize the potential for success in the family photography market together.

    Also, One-On-One Marketing Mentoring is open for 2025! 8 weeks together to make 2025 your best year yet! $50 off with code BF24

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    21 mins
  • 55: Getting Over Yourself
    Nov 28 2024

    For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision.


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    15 mins
  • 54: Economic Check-in (and Hi!)
    Nov 19 2024

    Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising teenagers, I'll also share my personal triumphs and trials, including my quest to foster more family time despite the evening challenges that come with the territory.

    Inspired by a powerful poem, I am embracing the reality that we are the architects of our own lives, a perspective that fuels my dedication to expanding my business and making a meaningful community impact. Embark on this journey with me and discover how you can harness your potential to create positive change.

    (yes, I am keeping this AI description because why not- pls help me robot)

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    26 mins
  • 53: A Marketing Peptalk
    May 29 2024

    It's rough out there - let's chat about it.


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    16 mins
  • 52: 6 Unhelpful Marketing Traps
    May 14 2024

    In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs.

    Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissecting the 'visibility loop' – the cycle of nurturing the same audience without ever expanding reach. As I gear up for a brief interlude from the podcast after the next episode to dive into my busy season, I make sure you're equipped with the tools to thrive. If you need somewhere to put your marketing energy, check out my game-changing website course that's ready to revolutionize your online presence.

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    22 mins