Marketing & Sales

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You'll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren't, who else in their company or another department might be.

When it comes to growing a business, it's no longer about what you sell, but how you sell it. Whether you're just starting out, upgrading your side hustle, or wanting to grow your existing business, your success depends on your sales. How to Sell Anything Online reveals the most successful marketing strategies from some of the best online businesses around the world. From content marketing and ads for Facebook, TikTok, Google, and Instagram to influencer marketing, website optimization, and SEO, this book will be your go-to business sidekick.

Coauthored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.

Hi, I’m Wes Bush, founder of ProductLed and author of the bestseller Product-Led Growth: How to Build a Product That Sells Itself. In my new book, The Product-Led Playbook, I reveal the ProductLed System™–a step-by-step process to scale your ARR to millions without a sales team.

No matter how many affirmations you say, nothing seems to be coming your way. Maybe you’re ready to give up trying to “attract” what you want, convincing yourself it doesn’t work, or believing it’s for other people except you. Sound familiar? Here’s the truth: most people don't know how to release what is keeping them stuck from manifesting what they want. It’s time for a new solution.

Are you fascinated by apps like Microsoft’s ChatGPT and Google’s Gemini but unsure how you can utilize them to their full potential? Have you wondered how ChatGPT could help your writing, editing, and even gaming? Understanding and integrating Generative AI into your daily life may seem daunting, but it's not as difficult as you might think. In fact, with the right guide, anyone can harness the power of AI.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

People are angry with the world—in some cases, rightfully so—and now view companies as they do governments, as targets of their wrath and potential forces for social change. Managing outrage has moved from being an occasional leadership challenge, like handling a PR crisis, to a necessary and critical leadership capability, like strategic thinking or financial acumen.

Voice search is taking over, and if your business isn’t optimized for it, you’re already falling behind. "Voice Search Optimization" breaks down everything you need to know about dominating this new frontier. Learn how to master voice SEO, make your brand the go-to answer on Alexa, Siri, and Google Assistant, and connect with customers in ways your competitors haven’t even thought of yet.

Ready to dominate the digital landscape? Advanced Digital Marketing Strategies is your go-to guide for mastering the art and science of online growth. Packed with cutting-edge insights, this digital marketing book goes beyond the basics, delivering advanced marketing strategies that are proven to drive results in today’s fast-paced world.

Me llevé a casa más en un año que los directores ejecutivos de McDonalds, IKEA, Ford, Motorola y Yahoo....combinados....cuando era un chaval de veinte años....utilizando el método de la oferta de 100 millones de dólares. Funciona. Y funcionará para ti.Sin embargo, no hace mucho, mi negocio había empeorado tanto que, literalmente, ni siquiera podía ofrecer mis servicios gratis. Al final de cada mes, miraba mi cuenta bancaria esperando ver progreso (pero no lo había).

Discover how to start and scale your business from 0 to 6-7 figures even if you’re a beginner entrepreneur…plus get the tax savings secrets CEOs pay top dollar for.

日本経済再生のヒントは、「グミ」にある!?コンビニの棚を席巻する大ヒットの謎に迫る飲食料品の世界で起きた、四半世紀ぶりの“大逆転劇”。2021年、グミがチューインガムの市場規模を上回った。

Unlock your future with "Real Estate Quick Reference: Pass Your Licensing Exam and Build a Successful Career in Real Estate Sales, Marketing, and Management." This is not just another one of those boring real estate for dummies guides. It's your quick study companion to mastering the real estate game. Packed with insider tips, real-life scenarios, and the latest tech tools, this book will make you a pro in no time.

なにをやればいいか、やってはいけないかが絵でわかる。わかるから、チャレンジできる。チャレンジするから、行動できる。行動できれば、やれる。やれるから、成果が上がる！

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

Are you tired of the daily grind and looking for a way to generate income effortlessly? Look no further! Digital Goldmine: Mastering Passive Income Online is your ultimate guide to building multiple streams of passive income that will help you achieve financial freedom and live life on your terms.

Everybody struggles with something they wish they didn’t. Even simple personal endeavors like losing weight or getting fit can seem overwhelming. And, when it comes to business there are so many elements to coordinate. Yet, some people, leaders, and teams accomplish so much more of what they want than others. Why is that and how can you learn their secret? That is the focus of this book, revealing the secret to why and how some people, teams, and leaders achieve more of their goals and how you can too!

"Affiliate Marketing Masterclass: The Affiliate Marketing Blueprint for Beginners and the Advanced" will help you discover the keys to profitable affiliate marketing. This extensive manual offers step-by-step techniques that are appropriate for all skill levels and is intended to help you progress from beginner to expert. This book offers the strategies, resources, and advice you need to optimize your earning potential, regardless of whether you're just getting started or trying to hone your current abilities.

Stell dir vor, du sitzt in einem gemütlichen Restaurant, in dem eine angeregte Diskussion über die Kunst der Preisgestaltung entbrennt. Eine Frage dominiert den Raum: "Wie können Selbständige faire, aber hochpreisige Angebote erstellen und damit Millionen verdienen?" Dein Problem: Viele Selbständige stehen vor der Herausforderung, ihre Dienstleistungen zu einem Preis anzubieten, der ihren Wert widerspiegelt, ohne dabei Kunden abzuschrecken. Die Unsicherheit bei der Preisgestaltung führt oft zu verpassten Chancen. Dieses Hörbuch versteht diese Herausforderungen und hilft dir, sie zu meistern.

A complete guide for business owners, founders, and corporate leaders who are frustrated with marketing and want a straightforward and profitable marketing strategy.

Scaling business sales is a transformative goal that can significantly impact your company's growth, profitability, and market presence. Adding another zero to your sales figures means exponentially increasing your revenue, which can open doors to new opportunities, enable greater investment in innovation, and strengthen your competitive position.