What’s the secret to selling… without feeling “salesy”? And how do you create something that not only attracts dream clients… but keeps them coming back year after year?

In this episode, we dive deep into the mindsets and strategies that have kept Product Launch Formula (PLF) thriving for nearly two decades.

Join Chris, Dan, and I as we unpack the guiding philosophy behind PLF’s success. We’ll also share insights we discovered when rebuilding PLF from the ground up, including the key trait you can develop that has the potential to transform your business.

If you’re curious about the future of launching (or want to discover the secret to effortless, natural selling), this episode is for you.

Listen in and discover:

• How to Keep Your Course Relevant for 20+ Years: We made some big shifts when rebuilding PLF this time around. We’ll walk you through all the how’s and why’s.

• The Secret Ingredient: Why enthusiasm is the key to connecting with your audience – and keeping them engaged.

• Designing Courses That Inspire Action: Learn our approach to structuring courses that don’t just teach… they actually empower students to get real-world results.

• The Real Purpose of a Sale: I reveal why the goal of selling isn’t about the money… it’s about something much more powerful.

• A Fast Track for New Course Creators: Discover the #1 way to start teaching online – even if you’re just starting out.

… and more!

Whether you’re new to online business or a seasoned entrepreneur, you’ll walk away from this episode with fresh insights on selling, serving, and scaling your business with authenticity.

Plus, you’ll get an inside look at the new PLF, built from the ground up to help you launch with confidence.

Learn more about the newest version of Product Launch Formula at http://www.getyoulaunched.com

BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

Hear more from Jeff
YouTube - http://www.youtube.com/@productlaunch
Instagram https://www.instagram.com/jeffwalkerco

Got a question for us?

Go to https://www.DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

BONUS: Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

Hear more from Jeff on

YouTube - http://www.youtube.com/@productlaunch

Instagram https://www.instagram.com/jeffwalkerco

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

“Jeff, what if my product is just for fun? What If I teach ice skating courses? Or guitar lessons? How do I sell that service as truly transformational for my clients?”

I get this question all the time, and it’s one of my favorites. In this clip from our Launch Masterclass Q&A earlier this year, I offer my two cents. Lots of folks worry that marketing “fun” is a lot more difficult than marketing professional success courses or, say, physical health products. But in my opinion, that line of logic drastically underestimates the value of fun in today’s world. In explaining my point, I turn to the great work that our friend Amy Small has done with Knit Collage. She doesn't just sell yarn and designs… she sells her clients the ability to connect to their inner child through a tactile, communal crafting experience. So if your product can help someone become a more confident, happier, accomplished individual, you’re off to the races.

Key takeaways:

• Entrepreneurs either bring joy to people or minimize pain… both are noble missions

• Helping someone improve at a craft, hobby, or sport may seem nonessential, but we have to think about how that improvement helps people on a deeper level

• The world is pretty crazy right now… as entrepreneurs it’s our purpose to help folks feel happier and more fulfilled in life

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://getyoulaunched.com

Dare to Launch bonus content by going to https://DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/book

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

What seems like a crazy idea could revolutionize your industry and become the norm. For instance, when Michael Maidens’ team was tasked with marketing an exciting new documentary, he floated a revolutionary idea to the room: What if we premiered it online for 10 days… for free? That was the germ of the hugely successful marketing campaign behind “Hungry for Change.” And all these years later, dozens of documentaries have followed suit. In this excerpt from our conversation with Michael, he walks us through that decision – how he thought of it, why it was successful, and what he learned from the process.

For more insight into Michael’s process, and his emphasis on harnessing your authenticity in marketing, check out the full episode here: https://www.youtube.com/watch?v=sRgJtTJYfpw

Key takeaways:

• Focusing on the process is key – outline your desired outcomes and then work backwards to map out the steps you’ll need to get you there.

• Your marketing needs to be valuable even for non-paying customers – you want to create content that people genuinely love and want to share.

• Don’t be afraid of risky marketing ideas. If you feel like a tactic will achieve your goal while staying in sync with the identity of your product, go for it!

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at http://www.getyoulaunched.com

Access other Dare to Launch bonus content by going to http://www.DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Jeff’s YouTube channel - https://www.youtube.com@productlaunch

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

In this excerpt from our episode about the potential U.S. TikTok ban, Chris and I dive into what I think is one of the most common pitfalls of online entrepreneurship. Many content creators and online coaches out there rely solely on platforms like TikTok and Instagram to support their businesses. And with a potential TikTok ban looming, we have to remember that these platforms are ultimately out of our control. Even if TikTok doesn’t end up going away, you never know what kind of algorithm changes might affect your reach. In this clip, I urge online entrepreneurs to find a way to transfer their audiences over to an independent platform - like an email list – and I walk some of the younger folks through a bit of a history lesson of how the internet economy has changed over the last 25 years.

For more on how creators can build up their businesses without depending entirely on social media, check out the full episode here: https://youtu.be/vTd6g6PsR7Y?si=9mXmanHUvVxU2iQH

Key takeaways:

• Social media platforms can disappear completely – you need to find a way to transfer your audience to a platform you can actually control

• Email lists are one of the most powerful tools in marketing…don’t listen to the naysayers

• Social media is an incredibly valuable tool to direct traffic to your platform, but it can’t be your only source of business

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/pr...

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/bo...

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

Join Chris and me in welcoming Corey Poirier to the show this week! Corey is an author, multiple-time TEDx speaker, and seasoned interviewer with over 7500 interviews under his belt. He’s talked to acclaimed authors like Deepak Chopra and Zig Ziglar, motivational speakers like Lisa Nichols and Gary V, and eclectic celebrities like Tommy Chong and Stedman Graham. The goal of his work is to understand the secrets of these influential leaders and share them with the world, through his own books and lectures. In today’s chat, he walks us through the art of crafting good questions, the importance of staying completely present in each conversation, and he even shares some of his tips and tricks on how to book big guests. For folks out there looking to break into the interview game, this conversation is a goldmine. And I strongly encourage our entrepreneur audience to tune in as well. Corey has spent a lot of time thinking about the qualities and habits that encourage success. And he’s more than happy to pass that wisdom along.

Topics discussed:

• Active listening during an interview: Corey shares some actionable strategies to help you stay in the moment, while still steering the conversation where you want it to go

• Interview structure: He outlines the conversational flow that will help you get the best out of your subjects and foster an engaging conversation

• Staying inspired: Every conversation is an opportunity to connect deeply with someone – interviewee and/or listener – and you should act accordingly

Key takeaways:

• Don’t get too tied to a particular question – be ready to cut your losses

• Do your research and try to ask questions your subject doesn’t usually answer

• Listen to what the majority of your audience is saying, not just the few vocal critics

Let us help you get launched by going to www.GetYouLaunched.com

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs

Jeff’s YouTube channel - http://www.youtube.com/@productlaunch

Resources Referenced in the episode:

https://hunter.io

https://coreypoiriermedia.com/

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

This is an important clip from our interview with Mike Michalowicz, an expert on building unstoppable teams. We dive deep into one of his core passions: supporting employee dreams. Mike reveals a crucial insight from his career – the more you understand and support your employees’ personal goals, the more effective they become in their roles. He warns against assuming that everyone sees their job at your company as their dream job. Often, your business is a stepping stone on their personal journey. By fostering an environment that supports individual dreams, you’ll see a remarkable impact on their performance and your business success.

Resources:

Learn more about Mike and access free resources at: MikeMotorbike.com

Order Mike’s fantastic new book: All In: How Great Leaders Build Unstoppable Teams.

Let us help get you launched by going to www.GetyouLaunched.com

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/

Jeff’s YouTube channel - www.youtube.com/@productlaunch

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

On this week’s special episode of Dare to Launch, we’re sharing a live Q&A session from this year’s Launch Masterclass. The Launch Masterclass is my biggest launch of the year…we don’t hold anything back. In fact, it’s my best FREE launch training. (My best launch training is my Product Launch Formula Coaching Program.). The Launch Masterclass is a mixture of recorded video lessons, live Q&A sessions, and special bonus content. These Q&A sessions are one of the most crucial components of the Masterclass. I field as many entrepreneur questions as possible live on the air. In this particular session, the questions ran the gamut – Including finding your voice as an online creator, building a powerful offer, cultivating expertise, and how to market online in 2024…I covered it all. If you’re starting out as an entrepreneur, be ready to take down a few notes. And if you’ve already been around the block a few times, this session is a great way to double-check that you’re set on the right course.

Get a free copy of the 2024 Launch Guide here: https://productlaunchformula.com/masterclass24/guide/

Access other Dare to Launch bonus content by going to DaretoLaunchShow.com/taco

More about Jeff Walker - http://www.JeffWalker.com

Product Launch Formula - http://www.jeffwalker.com/programs/

Jeff’s Book, Launch - http://www.jeffwalker.com/programs/

Jeff’s YouTube channel - www.youtube.com/@productlaunch

Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/

Got a question for us?

Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!

THANKS FOR TUNING IN!

If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.

Think you know someone who would enjoy this episode? Do them a favor and share it with them.

Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!