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The Sales Velocity Science of Selling
- Narrated by: Daemon Reah
- Length: 1 hr and 13 mins
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Summary
What you'll learn:
A Primer on Persuasion
Peripheral Route and Central Route Messaging and Influence
Buyers Personas
Jobs-Be-Done Theory
The Six Whys The Buyers Emotional State
Changing the Buyers Emotional State
Emotional Intelligence
There’s a Science to Selling? What do we mean by the science of selling?
As a sales professional, you will be dealing with people, and when dealing with people, you will be dealing with all the baggage that comes with being a human being. The science of selling digs into social psychology, Neuroscience, and behavioral science to understand better why people make buying decisions and how Persuasion works to help navigate the selling process and ensure that you take the right approach with leads, prospects, and, eventually, customers.