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The New Rules of Marketing & PR, 6th Edition
- How to Use Social Media, Online Video, Mobile Applications, Blogs, New Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott
- Length: 18 hrs and 21 mins
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The New Rules of Marketing & PR, 6th Edition
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Summary
The international best seller - now in a new edition
When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing".
The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time - at a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
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What listeners say about The New Rules of Marketing & PR, 6th Edition
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sean McCammon
- 02-01-19
Interesting new rules
It's very interesting listening to someone in the know talk about the new rules of PR. Many of the ideas I've talked about or heard before but there was still some quality content to learn.
I'd recommend this as a listen to anyone who wants to get their brand out there
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew Hill
- 03-03-18
Extremely engaging.
Absolutely brilliant for up to date, modern ideas regarding the new rules of PR. Watch us put the ideas into practice @ Harry Albert Lettings & Estates.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Tony Lane
- 06-04-18
Very useful book well worth investing your time
I found all the information very useful. it made me rethink how I present my website site's and how to do my marketing
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Louis Boyce
- 27-06-18
Brilliant book
This book covers all aspects of the new rules of marketing. i found it really interesting and inspiring, have to put them into practise now, thanks David.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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- Boris Veselov
- 14-06-18
The most boring narrator I have heard in my life
The most boring narrator I have heard in my entire life. Besides, you can get substantially more from reading email letters of reputable digital marketing blogs without paying a penny, rather than listening to this marketing blablabla.
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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- stryder
- 21-02-18
Very basic
I was encouraged to read/listen to this book by someone I work with. As a marketer with 20 years experience in several industries and sectors, I found this book, very basic, confused and naive.
The book suggests strategies that I used 10 years ago. Updated content is not very up-to-date in real terms and is what marketers have been doing for years as normal practice.
OK for newbies to marketing.
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3 people found this helpful