Rocket Fuel
The One Essential Combination That Will Get You More of What You Want from Your Business
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Rocket Fuel
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Narrated by:
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Mark C. Winters
About this listen
Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.
©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.Listeners also enjoyed...
What listeners say about Rocket Fuel
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris B
- 27-10-21
Fascinating insight into the dynamics of startups
I found this book to be really interesting. This guy has some great insights into what makes a great Startup management team, and how every Visionary needs to team up with an Integrator who can help manage the business and handle the details. Highly recommended !
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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- AK
- 16-01-23
Highlights some good points…
Nothing hugely impactful for me, in terms of special or groundbreaking insights. But a useful listen nonetheless.
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Overall5 out of 5 stars
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- Valdir Paiva
- 11-07-21
Very elucidative
I’ve read a review that said that if you’ve read Traction and Grip you shouldn’t bother with this one. I found that not to be the case. I’ve listened to Traction and Grip twice and only after this one was I able to identify myself as a visionary. Awesome book and possibly life changing.
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Overall5 out of 5 stars
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- Alan Woods
- 12-11-17
Great Book
Well worth a read for anyone looking to grow their business fast.
Great simple tips & advice to help.
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Overall5 out of 5 stars
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- Anonymous User
- 24-05-20
Illuminating
A must read for all visionary's and integrators. clearly outlined the characteristics, roles and relationship of the V & I.
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Overall5 out of 5 stars
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- Mr F.
- 29-07-16
Spot on!
What made the experience of listening to Rocket Fuel the most enjoyable?
Excellent book, really hit it home.... I need to find the yin to my yang to really succeed!
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2 people found this helpful
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Overall5 out of 5 stars
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- Michael Killen
- 11-01-21
The missing piece!
I was struggling to grow my business and kept buying books on marketing, sales and output but wasn't seeing the results I wanted. This book showed me that I'm missing a vital part to my business and how to bring an integrator on board.
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Overall5 out of 5 stars
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- Waqas
- 29-05-22
A must have book for every business owner.
This book was a new discovery. I didn't realise where I stood until I learnt about the VI combo and now everything makes sense.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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- S. Harper
- 18-07-23
Interesting and useful
I read / listen to a lot of business books. Quite often I think I should read and annotate a paper copy, but sometimes the author/ reader adds more, so listening is well worth it.
I think this book was spoiled by the reader. The concepts and tools were excellent, but it should have been read by someone else.
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Overall1 out of 5 stars
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- Mrs S Mansfield
- 03-08-18
So disappointed
I listened and loved Get a Grip. In fact I’ve listened 3or 4 times.
I’ve read Traction - I get it, the ethos, the principles etc
Rocket Fuel didn’t live up to previous books in the same series.
If you’ve not read any Gino Wickman books I strongly suggest you start with a Get a Grip then Traction and swerve the remains books.
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4 people found this helpful