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How to Sell Nothing
- The Logical Way to Make the Emotional Sale
- Narrated by: Rick Regan
- Length: 3 hrs and 34 mins
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How to Sell Nothing
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Summary
Do you hate it when you have a fantastic initial meeting with a good prospect, and then the next meeting sucks or you hear the dreaded, “I need to think about it… Call me next month,” response? Or have you ever wondered why that one competitor always seems to win, even when you're lower on price? The problem isn't in the second meeting. Odds are both problems emerged during your first meeting. Forget about selling a great product or service; the secret to being a great salesperson is to sell nothing. Instead, focus on building emotional relationships. The result? An increase in sales, growth, income, and more fun in your career. How To Sell Nothing demonstrates a repeatable process to recognize the difference between a logical sale that is driven by your voice and an emotional sale which is driven by your prospect’s voice. Learning what they want is important; learning why they want it is extremely important. If you are serious about selling a better way—and enjoy a spot of humor along the way—then this is the book for you! To learn more, visit www.sellnothing.co/