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Giftology
- The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention
- Narrated by: Drew Birdseye
- Length: 2 hrs and 8 mins
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Giftology
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Summary
Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:
- Mastering reciprocity, the hidden bottom line booster
- Laser-targeting whom to give a gift and when to use thrift
- Uncovering your client's inner circle and becoming part of it
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
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What listeners say about Giftology
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ian clevett
- 20-11-18
must read for customer service
when you need ideas on changing your businessee culture. nothing beats this book for gaining ways to look after your clients and service them better
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Joe
- 29-06-19
if you're in business this is a must read.
I really enjoyed this. simple straight forward account of John's strategy for gifting. I would thoroughly reccomend reading it.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 14-06-22
Powerful insights into the art of gifting
This is a very actionable book for anyone in B2B sales and in influencer relations. Definitely trying this out with our next campaign!
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Overall1 out of 5 stars
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Performance4 out of 5 stars
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Story1 out of 5 stars
- DJ
- 14-12-20
Self-Serving Bore
"You can gift people in this scenario, this scenario and that scenario."
"Quality gifts are best".
<Insert stories of transformation before-after> akin to: "Before I sent gifts my life wasn't worth living, now that I send gifts I have a beautiful wife and a successful business".
"And by the way, I have a business that does gifting as a service!"
I usually applaud anyone who takes the time and energy write a book, but this is a totally self-serving one, extremely thin on usefulness beyond "sending quality gifts works".
For a good book on this topic with practical, useful information see How To Get A Meeting With Anyone by Stu Heinecke.
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