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Get Different
- Marketing That Can't Be Ignored!
- Narrated by: Mike Michalowicz
- Length: 6 hrs and 57 mins
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Get Different
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Summary
From Mike Michalowicz, best-selling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven, no-bullshit method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
- Does it differentiate?
- Does it attract?
- Does it direct?
Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.
This audiobook includes a downloadable PDF containing charts, marketing tools, Get Different experiment sheets, and more.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Critic reviews
"If you fail to fascinate your consumer, you'll quickly be forgotten and fail. So, how to stand out in a crowded and distracted marketplace? In this book, Michalowicz nails the answer: Get different." (Sally Hogshead, author of Fascinate)
“Michalowicz turns the mysterious art of marketing into a series of simple steps. Read this book to set yourself apart from the crowd and grow your business.” (Jeff Walker, number one New York Times best-selling author of Launch)
“You will discover the steps you must take to be successful in all your marketing efforts.” (Ryan Deiss, author of The Invisible Selling Machine)
What listeners say about Get Different
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- Michael Shilling
- 08-10-21
Mad Covid Purple Cow
Performance artist Mike Michalowicz discusses his marketing failures and references downloadable sheets to fill out.
Having Mike in my ear never fails to inspire me to create awesome nonsense to help grow my business.
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- Anonymous User
- 19-02-23
Great Book!
Another slam dunk for Mike Michalowicz. Extremely practical, easily digested and actionable steps all the way through.
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- Granger
- 15-10-21
Amazingly Different
Mike yet again gives advice, guidance, and direction in his fun, humorous and passionate style. This time it’s on marketing, the thing all small business owners hate. It’s eye opening and actionable. Very much worth the listen over and over again and then doing… action speaks loader than words!
Thanks Mike.
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- jeff brown
- 19-10-21
Awesome Book, LOVED IT
It certainly gets you thinking, full of great ideas to thinking outside the box. I've now got a notepad filled with To Do's and opportunity ideas to work on.
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- Chris Vaughan
- 14-12-21
Inspiring, informative and powerful
Mike has absolutely hit the nail on the head, yet again, with this book. The powerful stories, the passion and knowledge shared has inspired me as I plan to more my business forward again in the new year and launch a new service I haven’t been able to offer my clients previously.
A must read for anyone in business.
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- Noel Goredema
- 13-01-23
Thanks This book is the dad…dy
I am on my second listen. Clear & simple. I appreciate the humour & authenticity thank a
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- Andrew Higgs
- 23-02-24
Fun, down-to-earth and real
Packed with good and actionable advice. Will make you think differently (no pun intended) and the rest is up to us
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- Chris
- 28-09-21
Mike's personality is the best seller
I love Mike narrating his books. he's awesome, such a character, highly recommend the book and the system. I've just finished my first listen and now will sit and do a second to implement it
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- elaine godley
- 27-12-22
Brilliant brilliant brilliant!
Reassuring to know that being different is OK. I grew up being told that there is more than one way to skin a cat. Mike shows us how and with humour. I am working my way through his audio books and highly recommend them all.
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- Marc Richardson
- 16-03-22
Essential reading!
Read this! Mike wants to end entrepreneurial poverty which translates to he wants you to succeed!
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