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Evergreen Assets

By: John Lamerton
Narrated by: John Lamerton
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Summary

Content marketing doesn’t work - at least not in the way most people do it. Most people make content marketing harder work than it needs to be. This audiobook will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once and reap the rewards again and again (and again!).

Evergreen Assets will show you:

  • How a cow’s arse got John on primetime BBC TV.
  • Why the world’s worst website is still better than yours.
  • How to make £125,000 from a 27p fridge magnet.
  • Why you should abandon social media.
  • How a spelling mistake increased sales by 48 per cent.
  • The real reason that 'no-one’s buying' from you.
  • How to get the queen of England to endorse you.
  • What you actually earn in an hour.
  • How to sell more (by selling less).
©2021 John Lamerton (P)2022 W F Howes
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Highly recommended

I’ve recommended this book to others and listened myself several times. Everything is perfectly actionable, makes perfect sense and amounts to sound long-term marketing advice for your business.

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The simple way to improve your business...forever

This has already helped me improve my business. An invaluable book! Buy it!

There are so many easily actionable tips, strategies and ideas in this book that, once implemented, can be used again and again. John breaks them down in an easy to understand way without making any of them seem daunting. It's become abundantly clear that there is a HUGE amount I can improve in my business that won't cost me anything, other than some time, that will allow me to reap rewards for years to come.

I've already used some of the ideas, they took me 5 minutes, and I made multiple sales. They've already paid for the cost of the book several times over.

John is straight talking, down to earth and not trying to hype you up that you'll be a millionaire in 6 month's time. That doesn't mean that you won't be in a much better position in your business and your life than you are currently though. Follow the advice and strategies in the book and you can't go wrong.

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Solid advice

Down to earth advice from a down to earth bloke. Plenty of actionable and achievable things for you to try in your own business.

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Evergreen Machine

Packed full of quality knowledge to chugg chugg chugg your way to success. Lamerton on top form.

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Content marketing for the likes of me!

This was narrated by the author himself. His expressive voice makes you feel he's talking right to you. I loved this book, the third he's written. John doesn't hold back and his excellent level of knowledge of content marketing is interwoven with his experience over the last two decades. John clearly knows what he's talking about backing this up with real examples from his own business demonstrates his expertise. I love the idea of sending videos to clients and will definitely be implementing this in my business. Thanks John, again another book full of tried and tested ideas that actually work to grow and develop your business. If you are a business owner then this book is a must-have.

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Great paying assets are within reach

John’s book really opens your eyes to how anyone with almost any business can follow his proven framework to create evergreen assets and enjoy life more without working yourself half to death.

I highly recommend this book to anyone with a business or who is thinking of starting a business to give you fuel for the fire.

Doing what you want, when you want, however you want, with whoever you want is the ultimate goal and John lays out how you can achieve this.

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Really insightful and loved another book read by John

Love listening to John his tone of voice and personality makes a really enjoyable listen. Content wise it’s great however there’s so much to take in that a printed or kindle version would help to make notes. That’s honestly my next move.

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A how-to manual for any small business

This is so much more than a simple content marketing book - it's a complete "how-to" manual, for running any small business.

Want more leads? Sales? Referrals? Want to KEEP customers? Have your business run itself via systems and processes? This book covers all of that - and more.

Narrated in a plain English, down to earth style, this is a book that you'll refer to again and again - and one which will make your business better with each listen.

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John Delivers again. Proper Job

I love John's books and this one is no exception. I prefer to listen and having John join me for a walk every morning really gets me thinking about how I can make my business better.

There is so much for me to do, I'm doing some of it already, but with John's great ideas I am making my assets better and this book has inspired me to start writing my book. It's out here now so I know I've got some accountability.

John's delivery is brilliant and his suggestions are easy to implement, it's just getting them done and with his excellent stories of proven things that he has done or witnessed there's no excuse for me not to get things done.

There's also a fantastic resource centre so that once I'm back at my desk, I can get to work!!!

I highly recommend this book and all of John's other books too for that matter.

A real guy that we can relate to and someone that you can totally believe in.

Thank you, John.

You really are a legend!!!

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lots of good insight insight in this book

just finished reading this book and really enjoyed it I think there's lots of takeaways in terms of things that I can action within the business at Pearl Lemon

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