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Black Still Matters in Marketing
Why Increasing Your Cultural IQ About Black America Is Critical to Your Business and Your Brand
By: Pepper Miller
Narrated by: Allyson Johnson
Length: 6 hrs and 40 mins

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Black Still Matters in Marketing

By: Pepper Miller

Narrated by: Allyson Johnson

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Summary

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Black Still Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.