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Brand Real
- How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- Narrated by: Joe Geoffrey
- Length: 8 hrs and 1 min
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Brand Real
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Summary
Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere.
Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies.
Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you’ll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, communications directly to the core elements of business strategy, and forge a powerful and lasting connection with your customers.
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Overall5 out of 5 stars
- Brenda
- 13-04-13
Very easy to listen to and assimilate
This is a long listen! For this reason alone, the book needs a good narrator... someone easy on the ear. This audiobook has an excellent narrator, who brings the material to life and encourages you to want to continue to listen. It is a very interesting book, covering all kinds of aspects of branding. I found it valuable for my work, as well as for more understanding of what contributes to some brands having greater impact on the buying public than others. Whilst this may be of particular interest to those in the marketing field, it is worth a listen for anyone working in business, as you will gain insights that may well help you improve commercial success.
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