Corporate Identity

Richard Hanania has come out of nowhere to become one of the best-known writers in the nation in the last few years. In this book, he directs his attention to the culture war that has driven society apart and presents a stunning new theory about what is going on. In a nation nearly evenly split between conservatives and liberals, the left dominates nearly all major institutions, including universities, the government, and corporate America. Hanania argues that this is as much a legal requirement as it is an issue of one side triumphing in the marketplace of ideas.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.