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Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world's foremost authority on the subject, and recognized as the Father of Contemporary Negotiation, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller, The Art of Negotiating, which was the first on the subject of negotiating.

Anxious to be given a name as strong and brave as that of his father, a proud Lakota Sioux grows into manhood, acting with careful deliberation, determination, and bravery, which eventually earned him his proud new name: Sitting Bull.

The sixth "mass extinction event" in the history of planet Earth is currently under way, with over two hundred species dying off every day. The cause of this seismic event is also the source of the single biggest threat to human life: our own inventions. But for all our talk about sea levels and biotechnology, do we really know what our future will actually look like? Will our immune systems be attacked by so-called super bugs, always evolving, and more easily spread than ever? Will the disappearance of numerous species cripple the biosphere?

On the West Coast of the United States in the mid-twenty-first century, several decades after an ill-fated Secession, a young solder is chosen to lead the Security team for a mile-wide dance club. Lt. Sean Mallory's "Blackshirts" as they're dubbed by the customers, find themselves embroiled in a bitter turf war with several gangs on their own grounds. Though Sean's worst enemy is pulling most of the strings, someone from much further out of town is actually responsible-light-years further out, in fact.

This classic tale and superb short story by Mark Twain is a funny yet blistering indictment of political hypocrisy. A mysterious stranger is treated badly by the town of Hadleyburg—the town that proclaims itself "the most honest and upright town in the region". Through an ingenious sting operation, the stranger sets out to expose Hadleyburg's leading citizens and reveal their greedy, deceitful natures. Twain's burning wit and insight into political posturing and civic cowardice seem more pertinent than ever.

Here is a journey of exploration through history’s great decisions and those who had the courage to make them. In brief, compelling, and inspiring vignettes, best-selling historian Alan Axelrod pinpoints and investigates the make-or-break event in the lives and careers of some of history’s most significant figures. Axelrod reexamines history by revealing the answer to the fascinating question of why the people who made history made their choices - and conveys the resonance of those choices today.

The authors draw on over 50 years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change - especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions.