The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

By: Chris Schaeffer Certified Google Ads Specialist
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  • Summary

  • Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
    © 2024 The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
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Episodes
  • HVAC & A/C Lead Generation (Episode 440)

    HVAC & A/C Lead Generation (Episode 440)
    Nov 25 2024

    HVAC campaigns in Google Ads are very difficult high spending accounts to manage. In today's episode Chris Schaeffer is talking about how you can get better results from these difficult search campaigns focused on A/C repair lead generation. There are a lot of ways to manage lead generation for HVAC and these tips should help you decide how to best approach this tough industry.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/e5EAzDusFUc

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod
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    31 mins
  • These TRUTHS Will Never Change (Episode 439)

    These TRUTHS Will Never Change (Episode 439)
    Nov 18 2024

    Is Google Ads confusing? Well today we are talking about 7 things that have never changed and will never change in Google Ads. These truths will always be important because they form the foundation of any successful Google Ads account. From the importance of top ranking to ad copy to search terms, these facts continue to be cornerstones in paid ads.

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/MKRcQ2EPQz0

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod
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    37 mins
  • Case Study: B2B & B2C (Episode 438)

    Case Study: B2B & B2C (Episode 438)
    Nov 11 2024

    Let's talk about two major categories and how they are different. Today's entire podcast is focused on a case study between business to business lead generation and business to consumer lead generation. These are two very different types of strategies and you should approach each category very differently!

    Try Opteo for free for 28 days - https://opteo.com/psp

    Chris Schaeffer - https://www.chrisschaeffer.com

    Watch this episode on YouTube: https://youtu.be/OWqQx8pfhCM

    Submit a Question - https://www.paidsearchpodcast.com

    Twitter - https://twitter.com/PaidSearchPod
    Show More Show Less
    37 mins

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