The Influencer Podcast

By: Julie Solomon
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  • Summary

  • The Influencer Podcast is your go-to resource for coaches, service providers, and online educators ready to elevate their messaging, visibility, and authority. Hosted by Julie Solomon, a master in messaging and brand visibility, this podcast is designed to help you break through the noise, attract high-paying clients, and scale your business—without needing endless content creation or sales calls. If you’re tired of generic strategies and want to master messaging that converts effortlessly, this is the space for you. Each episode dives deep into practical frameworks, high-level marketing strategies, and behind-the-scenes insights to help you craft compelling messaging that speaks directly to your dream clients. Learn how to position yourself as the authority in your niche, build a sustainable sales system, and unlock the sales growth you’ve always known you’re capable of. With a focus on creating long-term sustainability, you’ll discover how to build a sales system that works for you—turning your content into consistent revenue and scaling your business in the online space with ease. Ready to make your message magnetic, build a lasting sales system, and scale with confidence? Subscribe and start transforming your business today.
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Economics Marketing
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Episodes
  • One Client, Multiple Phases: How Focusing on Your Ideal Client "Phase" Can Transform Your Brand

    One Client, Multiple Phases: How Focusing on Your Ideal Client "Phase" Can Transform Your Brand
    Nov 13 2024
    In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we've been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I've adopted to serve my clients better. Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:00 Introduction and Core Philosophy 00:16 Welcome and Episode Context 00:46 The Shift Away from Freebies 01:04 Ideal Client and Mastermind Insights 03:07 The Concept of Phases 06:02 Introducing Ava: The Ideal Client 13:01 Phase One: Messaging Mastery 17:50 Phase Two: Scaling and Systems 24:30 Phase Three: Legacy and Leadership 29:47 Conclusion and Call to Action QUOTABLES: Don't create offers for people that you don't want to work with. Don't create offers for people who aren't your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is - Julie Solomon The reason why she's not seeing the growth and success that she wants. It's not because she doesn't have enough followers. It's not because she doesn't create consistent content. It's because her messaging isn't connecting to her audience.- Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.
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    40 mins
  • Navigating Social Media and Authenticity with Celinne Da Costa

    Navigating Social Media and Authenticity with Celinne Da Costa
    Nov 6 2024
    In this episode of the Influencer Podcast, Julie welcomes storytelling expert Celinne Da Costa to discuss the journey of authentic influence and storytelling in the age of social media. Celinne shares her personal evolution in the influencer space, from seeking validation to embracing a more soulful, purpose-driven approach to her work. The conversation delves deep into the psychological underpinnings of the desire for influence, the shadow side of social media, and the importance of intention and self-awareness in content creation and coaching. Celinne also provides insights into the future of social media and the coaching industry, emphasizing the need for integrity and genuine self-expression. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:43 Meet Celinne Da Costa 02:21 Celinne's Journey in Influencing 07:28 Navigating Social Media's Impact 18:11 The Core Wounds and Social Media 23:57 Practical Steps for Authentic Expression 29:39 The Role of Truth in Marketing 30:17 Future of Social Media and Online Coaching 31:12 Burnout and Shifting Away from Social Media 33:41 The Coaching Industry's Evolution 35:10 The Importance of Authenticity in Coaching 42:40 Client Expectations and Self-Responsibility 46:22 Finding the Right Coach for Your Needs 51:09 Final Thoughts and Where to Connect QUOTABLES: “I hit a point within myself where the blue check mark, the numbers, the vanity metrics, they stopped mattering. And where I find myself now is. It's, it's with a deep yearning and desire to create more influence as I defined it. In my life through the act of my own embodiment and to really be able to impact people's lives and support the collective in the best way that I can.” - Celinne Da Costa “It is not the product, the service, the coach, the education, the solution, that is necessarily bad or evil or the problem. It's the intention of the why and making sure that our side of the street is clean with that first. Before we go looking for the solutions.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! Follow Julie on Instagram! MUST HAVES THIS MONTH: [MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
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    1 hr
  • Why I Don’t Create Freebies Anymore - And Why Your Most Ideal Clients Don’t Need Them

    Why I Don’t Create Freebies Anymore - And Why Your Most Ideal Clients Don’t Need Them
    Oct 30 2024
    I am so excited to dive into today's episode, where I share some powerful revelations that have reshaped my approach to business. Fresh off the heels of speaking at masterminds led by my dear friends Terri Cole and Amy Porterfield, I bring you the insights that left their attendees mind-blown and could do the same for you. In this episode, I break down why I stopped creating freebies and how this decision has transformed the way I attract my ideal clients. I'll walk you through the journey of refining my offers and messaging to serve my most premium clients better. If you've been questioning the traditional advice of using low-ticket offers and freebies to build your business, this episode is a must-listen. You'll learn how to create high-value offers that are precisely aligned with your ideal clients' needs, ensuring that every piece of content you produce attracts the right audience. This shift isn't just about business; it's about serving at the highest level and building a legacy. Whether you're a coach, service provider, or online educator, this episode will give you actionable steps to refine your strategy and elevate your business in 2025. Stay tuned as we explore the phases of an ideal customer journey and how to optimize your messaging to make a significant impact. Plus, I introduce Luminary, my new high-level coaching program designed to help you master your business systems and scale with intention. Don't miss this game-changing discussion, and as always, thank you for being part of the Influencer Podcast community! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! KEY POINTS: 00:36 Recent Experiences and Insights 02:10 The Shift Away from Freebies 03:10 Understanding the Ideal Client 09:42 The Lie About Low Ticket Offers 17:35 Introducing Luminary: A High-Level Coaching Program 23:38 Conclusion and Next Steps QUOTABLES: "A large following does not equal a lot of money. Beyond just having a large audience or thousands of followers, what is most important is the relationships that you build with them." - Julie Solomon "So many things got unlocked for people when I was speaking in these mastermind rooms because we are tired with the old way of doing things. We are tired of continuing to follow the rule book, and things just aren't changing.” - Julie Solomon RESOURCES: [HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now! [GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training! [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month! QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns. MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.
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    29 mins

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