In this episode of the Digital Marketing Podcast, Louise and Daniel discuss the key insights that Louise took away from Semrush's Spotlight conference, their first ever in-person conference in Amsterdam this October.

From the future of search to disruptive marketing strategies, content optimisation to the evolving role of authenticity in branding, this episode unpacks actionable strategies and trends for 2025. Tune in today!

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Show notes: https://targetinternet.com/resources/semrush-conference-digital-marketing-trends-for-2025

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In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub.

In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever, how your email database is your most valuable marketing asset, and why casual 'Lo-Fi' content resonates more with audiences.

This is not one to miss! If you're looking for practical insights on the top trends and strategies to elevate your marketing game in 2025, tune in today.

Show notes: https://targetinternet.com/resources/digital-marketing-trends-and-insights-for-2025

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one.

In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online.

If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today.

Show notes: https://targetinternet.com/resources/seo-geo-and-aeo-what-you-need-to-know

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.