If you’re like a lot of fitness business owners, you’re probably asking the wrong question when it comes to growing and scaling a successful business.

And this wrong question might just be sabotaging your business and dooming it to failure without you even knowing it.

The wrong question is…

‘How do I get more clients?’

In this episode, Dan Williams reveals the question you should be asking to truly achieve business success.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why 'How do I get more clients?' is the wrong question to ask.
2. The power of using 'five whys' to uncover the root problem in your business.
3. Alternative strategies to increase profit without simply adding more clients.
4. How 'satisficing' might be holding your business back.
5. Why defining a 'full and good life' is essential for business success.

Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard.

And yet so many business owners Dan mentors and works with seem determined to make it even harder.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier:

1. Why starting with a problem, not an idea, leads to better business outcomes.
2. The importance of targeting clients without barriers to your service.
3. How hustle culture can mislead you into effort without impact.
4. Real-life examples of businesses solving client needs effectively.
5. Ways to assess if your effort aligns with your business’s priorities.

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins.

Here are the five things you'll learn from this episode of The Business of Fitness Podcast:

1. Why revenue alone is a misleading metric for fitness business success.
2. How to calculate average revenue, expenditure, and profit per member.
3. The importance of focusing on profit over revenue for long-term growth.
4. Actionable steps to cut costs and increase profit per member.
5. Retention benchmarks and strategies for a more scalable business.