In this episode, we sit down with Adrian Fagerlund, co-founder of Linkby, to explore how his revolutionary ad-tech platform is changing the game for brands and publishers. Linkby connects brands with the world's most prestigious publishers in record time while focusing on performance and measurability.

Learn how Linkby has scaled globally, their approach to trusted advisor sales, and why their reverse pitching feature is a game-changer.

Tune in and learn:

+ How Linkby helps brands scale content across major publishers

+ The role of communities and referrals in driving growth

+ Why trusted advisor sales lead to long-term success

This episode is a must-watch for marketers looking to stay ahead in content and PR innovation.

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00:00 Introduction: Meet Adrian Fagerlund and Linkby

03:00 What Is Linkby? Revolutionizing Content and Advertising

06:00 Overcoming the Chicken-and-Egg Problem in Startups

09:00 Redefining Sales: Trusted Advisors, Not Just Sellers

12:00 The Role of Team Alignment in Scaling Rapidly

15:00 Lessons from Pedestrian.tv: A Foundation for Linkby’s Success

18:00 Linkby’s Global Team Bonus System: Driving Collaboration

21:00 The Power of Communities and Referrals in Marketing

24:00 Performance PR: Working with Agencies and Affiliates

27:00 Exploring Linkby’s Reverse Pitching Feature

30:00 Feedback Loops: Improving Targeting and Aligning Teams

33:00 What’s Next for Linkby: Products and Innovations

38:00 Key Takeaways from the Conversation with Adrian Fagerlund

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E166 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen #outbound

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Outbound Sales, No Fluff." He shares the secrets behind Phone Ready Leads—a revolutionary system that increases connect rates while saving time.

In this episode, we explore Ryan's journey, the math behind sales success, and how to align sales and marketing for greater efficiency. Ryan also breaks down his famous “buckets” process for prioritizing leads and how to catalogue your market to maximize results.

Tune in and learn:

+ Why connect rates matter and how to improve them

+ The importance of shifting from lead gen to demand gen

+ How to align sales and marketing for long-term growth

This episode is a must-watch for B2B marketers and sales teams ready to level up their outbound game.

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GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Solving the Connect Rate Problem

02:00 Ryan’s Journey into Sales and Marketing

04:50 The Birth of Phone Ready Leads

07:30 Understanding Sales as Math and Strategy

10:20 Building Effective Lead Scoring Systems

13:00 The Role of Technology in Outbound Success

15:40 Shifting from Lead Gen to Demand Gen

18:30 Navigating the Buyer’s Pyramid

21:20 Aligning Sales and Marketing for Better Results

24:00 The Power of Personalization in Outbound

26:40 Training Reps for Consultative Outbound

29:20 Cataloging the Market: Strategies for Success

32:00 Creating a Unified Funnel for Sales and Marketing

35:00 How to Build Trust Through Quality Conversations

38:00 Final Thoughts and Call to Action

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E165 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen #outbound

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

In this episode, we explore whether Reddit can truly serve as a powerful demand generation channel for B2B marketers.

We dive into the potential of Reddit, why it’s gaining momentum in B2B, and how marketers can make the most of its unique community-driven platform. We also share real-life examples, common pitfalls, and strategies to test the waters on Reddit.

Tune in and learn:

+ How to determine if Reddit is right for your audience

+ Why Reddit’s organic reach is exploding

+ Practical tips for building trust and providing value on Reddit

This episode is a must-watch for marketers who want to stand out and connect authentically with their dream customers.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Can Reddit Drive Demand Gen?

03:00 The Five B's Framework Overview

06:00 Why Reddit is Gaining B2B Momentum

09:00 Evaluating Reddit for Your Dream Customers

12:00 How to Be Genuine on Reddit

15:00 Testing Messaging and Audience Alignment

18:00 Reddit as a Resource for Marketers

21:00 Organic Visibility and Longevity on Reddit

24:00 Consultative Selling on Community Forums

27:00 Common Mistakes Marketers Make on Reddit

30:00 The Role of Self-Reported Attribution

33:00 Real-Life Examples of Reddit Success

36:00 Overcoming Reddit Ads Challenges

39:00 Key Takeaways for B2B Reddit Strategies

42:00 Closing Thoughts: Experiment and Learn

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E164 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing