In the final episode, Chris and I discuss the services of Verbal Identity and how they can assist in saving your business time and increasing profitability.

https://www.verbalidentity.com/

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

Chris shares some excerpts from his book and gives us some tips on how the power of language can make a huge difference to the profitability of your business.

https://www.verbalidentity.com/

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

In this episode Chris and I discuss the importance of consistent brand language and training your team on the correct use of words.

https://www.verbalidentity.com/

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

Todays’ show… Is a special edition as I’m joined by Chris West of Verbal Identity.

Chris hails the mother land of the UK and specialises in brand tone.

Chris and I talk all things brand, branding and how to use language to the advantage of your business.

https://www.verbalidentity.com/

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

Using the bottom of the BrandArc™, ‘The Foundation’ we can write a business plan.

Knowing what we want to achieve we can now create:

o  timelines

o  financial plans

o  personnel planning/staff recruitment & retention

o  operational requirements

o  manuals and internal strategy documents

o  future planning inc. potential succession/exit strategies

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

Using the middle of the BrandArc™, ‘The Framework’ we can plan a marketing strategy for the business.

·      Write and produce ad copy in line with pillars, promise and target consumers

·      Design and develop marketing materials

·      Create business development strategies

·      Devise client retention strategies

·      Scope your target market’s media consumption

·      Media planning and buying

·      Brief media and production agencies

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

Using the top of the BrandArc™, ‘The Face’ we can determine the outward facing communications of your business.

·      Logo

·      Colours

·      Language

·      Tonality

·      Sales pitch

·      Brief design and branding agencies

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com

The BrandArc™ is used for 3 primary purposes:

 -      Brand language and tonality

-      Marketing strategy

-      Business planning

Over the coming months, I’ll be sharing practical ways for you to increase your profits and improve brand awareness to build a lasting and solid business.

But until we know our brand intimately, we can’t possibly sell it.

 Simon Sinek said… In order to stand out, we have to know what we stand for.

That’s why over the last few weeks, we have built your BrandArc™.

 It will keep you focused on why you are in business, how you serve your customers and what you want to achieve.

The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition.

Visit www.the3method.com or email info@the3method.com