Slay The Gatekeeper

By: Courtney Johnson
  • Summary

  • Courtney Johnson is un-Gatkeeping the Gatekept through a series of Cheat Codes. Topics include marketing, mindset, personal brand, and self-growth.
    Courtney Johnson
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Episodes
  • Un-Gatekeeping Self-Publishing with Ellen Polk
    Nov 12 2024

    Everyone you know wants to write a book… But how do you actually do that?

    In this episode, I’m joined by Ellen Polk to actually break down the pieces of self-publishing (and a little trad publishing too.)

    We’re covering why you probably have enough content for a draft already, how you can still have a team in self-publishing, why traditional publishing isn’t necessarily a smaller investment, and at the end of the day, how you actually get your ROI from a book you’ve written. Let’s get started!

    What’s in this episode:

    • [00:00] Intro

    • [00:20] ⁠⁠Make managing your taxes simpler and less expensive

    • [02:23] An introduction to Ellen and her company, Sage House Editorial

    • [04:39] Why, if you make content, you already have enough material for a book draft

    • [12:35] Why self-publishing doesn’t mean doing everything alone

    • [15:43] Breaking down how self-publishing vs traditional publishing works (including their similarities)

    • [21:09] How to think about the ROI of it all

    • [26:55] How getting clear on the problem you’re solving with your content and your book

    Join Collective and make managing and filing your taxes so much simpler (and less expensive!)


    Connect with Ellen Polk

    Connect with Ellen on LinkedIn

    Follow Sage House Publishing on Instagram

    Visit Sage House Publishing website

    Connect with Courtney

    Courses

    Newsletter

    TikTok ⁠⁠

    Linkedin ⁠

    Instagram

    Twitter ⁠⁠


    YouTube

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    39 mins
  • Un-Gatekeeping Personal Brand with Donavan Barrett
    Nov 5 2024

    When it comes to audience building and growing your personal following, it’s all about the content, baby. And if the content’s not good, your personal brand isn’t going to grow.

    So in this episode, I’m sitting down with Donavan Barrett of Narrative Collective to give you the cheat codes you need to make more engaging content. We’re covering why some of us are afraid of being seen, how to create more interesting (and less preachy) content, and why you don’t have to worry about algorithms. Let’s dive in!

    What’s in this episode:

    • [00:00] Intro

    • [00:20] ⁠⁠Make managing your taxes simpler and less expensive

    • [04:27] How to break out of your shell and try new things when it comes to content creation

    • [07:21] Why you have to stop worrying about the algorithm

    • [14:31] Figure out the audience that you want to be speaking to

    • [21:53] One of Donovan’s favorite content creation tactics

    • [30:04] How to leverage other brands and creatives to grow your following

    Join Collective and make managing and filing your taxes so much simpler (and less expensive!)


    Connect with Donavan

    Connect with Donavan on LinkedIn

    Follow Donavan on Instagram

    Visit the Narrative Creative website

    Connect with Courtney

    Courses

    Newsletter

    TikTok ⁠⁠

    Linkedin ⁠

    Instagram

    Twitter ⁠⁠

    YouTube

    Show More Show Less
    43 mins
  • Un-Gatekeeping Influencer Marketing
    Oct 29 2024

    If you’re a relatively new or small content creator, you’re probably in the place I was last year–making a few deals, but not knowing what to charge or where to look for partnerships.

    Well, look no further, friends, because I’ve got Kelsey of Elizabeth Talent here today to share her top five influencer marketing cheat codes. Her tips are going to help you find better partners, make better content, and make you more money. Let’s dive in!

    What’s in this episode:

    • [00:00] Intro

    • [00:20] ⁠⁠Why you need to join Intuition University

    • [02:57] How much money I’ve made through brand deals in 2024 as a content creator (and why I made SO MUCH less in 2023)

    • [07:34] Why you need to be doing brand research outside of Google and other public spaces

    • [17:41] Why you should be creating the kind of content that you like to see

    • [23:11] Why it’s time you for to get comfortable with cold outreach

    • [29:50] How to start thinking about your worth–and charging for it

    • [37:14] Why you need to take a look at your network (but not in the traditional sense)

    Get in on Intuition University before the doors close on Oct 31!

    My next LinkedIn cohort starts on Oct 28! If you’re ready to level up on LinkedIn, you can’t miss this.


    Connect with Kelsey

    Connect with Kelsey on LinkedIn

    Follow Elizabeth Talent on Instagram

    Visit the Elizabeth Talent website

    Connect with Courtney

    Courses

    Newsletter

    TikTok ⁠⁠

    Linkedin ⁠

    Instagram

    Twitter ⁠⁠

    YouTube

    Show More Show Less
    51 mins

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