• Show Your Value with Lee Benson

  • By: Lee Benson
  • Podcast

Show Your Value with Lee Benson

By: Lee Benson
  • Summary

  • Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

    Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

    Learn more about Execute to Win - https://etw.com/

    © 2024 Show Your Value with Lee Benson
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Episodes
  • Why CEOs Fail And Businesses Fall
    Nov 7 2024

    Why do so many CEOs fail, even when their teams are hitting all the right goals? In this short episode, I want to break down the biggest reason businesses falter. It’s not enough for everyone to just do their job well—what’s critical is ensuring that every leader understands how the business is designed to create value.

    I’ve worked with countless CEOs, and time and time again, I see the same problem. In this video, I explain how the most successful businesses align their leadership around four core areas:

    - Business Model
    - Strategy
    - The Value of Products and Services (as perceived by the customer)
    - Culture

    These pillars form the foundation of sustainable growth, and I’ll share actionable strategies to coach and “nudge” your leadership team into alignment.

    👉 Don’t forget to rate, subscribe, and share your thoughts. Let's start the conversation on creating real, lasting value in your organization.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    7 mins
  • Are We On The Brink Of A Revolution?
    Nov 1 2024

    Today I want to dive into the questions and concerns that are top of mind this election season, including the big one: Are we on the brink of a revolution? After talking to countless business leaders and citizens, I believe the answer is no. While history shows that civilizations can reach tipping points, I’m convinced we’re not there yet. Instead, if we focus on creating net-positive value and hold our government accountable, we can move toward sustainable progress without reaching any dangerous edge.

    Through this lens of value creation, I explore the role of each of us in shaping our future. We can’t afford to sit back and expect government leaders to handle everything. It’s our job, every single day, to hold them accountable and demand that they focus on improving conditions for all of us, especially low and middle-income families. Too often, we see them fall short, but that’s where our voices and actions come in. And it goes beyond government—it's also about the role each of us plays in creating value, personally and professionally.

    I challenge you to reflect on what’s truly important, and to make sure distractions don’t pull us away from that. I’ll discuss why I believe mainstream media thrives on division and why it’s vital to establish our own filters and perspectives. My hope is that, no matter what happens in the election, we keep pushing forward with the mindset of creating more value and holding the line on what’s right for our communities.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    10 mins
  • Every Entrepreneur Needs To Know This Skill | Willie Pietersen
    Oct 30 2024

    In this episode of Show Your Value, I'm joined by Willie Pietersen, seasoned business strategist and author, to uncover the principles that drive profitability across all levels of an organization. Tackling the question, "Whose job is it to make money?" Willie breaks down why every team member is responsible for value creation—and how leaders can inspire this mindset.

    Through case studies, including Nelson Mandela’s strategic leadership and lessons from the rise and fall of companies like Kodak, Willie shares actionable insights for business owners and leaders focused on increasing revenue and resilience.

    What You'll Learn:

    - Profit Starts With You – Discover why making money is everyone’s job, and how leaders can engage their teams to think and act like owners, driving bottom-line results.

    - Adapt or Die – Learn how unlearning outdated practices and embracing adaptability is critical for business survival in today’s fast-paced market.

    - Mastery of Self Is Non-Negotiable – Pietersen explains why personal leadership, grounded in clear values, is the cornerstone of strategic and profitable decision-making.

    Listen in for practical strategies to increase your business’s value, boost profitability, and lead with purpose in any market. Value starts with you.







    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 2 mins

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