The Intramural Open is a key retention tactic at Brian Foley’s gym, Activate in Ireland.

In this episode of “Run a Profitable Gym,” Brian shares how the event makes his clients three times more likely to stay another year, driving significant indirect revenue.

The Open also directly boosts his gym’s revenue in late winter through pre-competition skill work and retail sales.

Brian breaks down strategies for creating an unforgettable event that builds community without burning out your staff—such as celebrating members throughout the Intramural Open and delegating responsibilities among coaches and team captains.

His top tips for a successful Intramural Open? Make it fun and inclusive and follow the steps in Chris Cooper’s 2025 Intramural Open guide.

The guide lays out exactly how to run the event, generate revenue and improve retention. New for 2025: Coop's even programmed workouts so you can plan way ahead.

Get your free copy via the link below.

Links

Intramural Open Guide

Gym Owners United

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02:03 - The Intramural Open and revenue

07:24 - Goal-setting sessions

09:24 - Leaving an impression

15:02 - Avoiding stress

17:18 - Top tips for a successful Intramural Open

What if one event could help you build community, retain clients and boost your gym’s revenue?

In this episode of “Run a Profitable Gym,” Chris Cooper explains how to make the 2025 Intramural Open a profitable and meaningful event your members will never forget.

From choosing team captains to creating teams to scoring , Chris outlines exactly how to turn the Intramural Open into a win for everyone.

He also explains how the event can become a huge revenue generator through entry fees, prep courses and merchandise sales. Even better, he lays out a plan to put clients on podiums so they're fired up to train with you for another 12 months.

If you’re ready to celebrate your clients and grow your gym in 2025, this episode is for you!

Links

Intramural Open Guide

Gym Owners United

Book a Call

00:27 - Where the intramural idea comes from
05:21 - The 2025 Intramural Open guide
13:30 - Set-up activities
17:21 - The workouts
27:41 - Plan to share the load

The ownership group of The Tribe tripled owner earnings—and the quartet did it without frantically dumping new members into the business.

In this episode, host Mike Warkentin sits down with Andi and Ed Conway—who co-own The Tribe along with Nick and Chelsea Vera—to learn how they increased revenue and profit while consistently serving about 160 members.

The Conways share how their Two-Brain mentor, Storm Strout, guided them to increase their average revenue per member (ARM) by eliminating discounts, raising rates and introducing an on-ramp program.

Other secrets to their growth: focusing on coach development and defining ownership roles and responsibilities.

And The Tribe isn’t done growing: Its owners plan to boost revenue even further in 2025 by focusing on personal training and high-value clients.

Tune in to hear practical tips for increasing your gym’s profit without adding more members.

Links

Gym Owners United

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01:06 - What changed over the past 3 years

03:51 - Getting through the fears

8:50 - Events throughout the year

16:11 - 2025 net owner benefit goal

20:26 - Multiperson gym ownership