Most people think the more they offer, the more money they’ll make. But here’s the reality: some of the most successful brands are built by going deep, not wide. Instead of trying to serve everyone, they pick a lane, stay in it, and completely own that space.

Zeroing in on one thing is often the key to scaling your business faster. When you narrow your focus, you don’t just streamline your efforts—you create a reputation for excellence, a brand that people remember and seek out.

So, ask yourself: Are you spreading yourself too thin trying to be everything for everyone and missing out on being seen as the expert? Could saying "no" to certain clients actually lead to higher profits and a stronger reputation?

In this episode, I sit down with personal injury attorney William Mattar, who’s done exactly that. Known for his “Hurt in a Car? Call William Mattar” branding, he shares how focusing on one specialty helped him achieve household-name status. We talk about the strategies he used to build a memorable brand that doesn’t rely on constant client-chasing but instead brings clients to him, ready to trust his expertise.

Things You’ll Learn In This Episode

-Why going all-in on one niche works

Focusing on a single niche helps build a stronger reputation and attracts the right clients who value your expertise. Could narrowing your focus be the key to finally scaling your business?

-The art of saying “no” for greater success

Turning down certain clients may seem counterintuitive, but it can lead to a more profitable and respected business. What if saying “no” could actually create better opportunities?

-Building a brand that clients seek out

Instead of constantly chasing new clients, creating a memorable and trusted brand can keep clients coming to you. How do you make your brand so recognizable that people come to you first?

Guest Bio

William Mattar is an attorney and founder of a successful law firm known across the state for its expertise in auto injury cases. From his early days running a general practice, William realized that niching down to one focus was the key to outpacing the competition. Today, his firm’s branding is unforgettable, with the iconic line, “Hurt in a Car? Call William Mattar.” He combines top-notch legal knowledge with savvy marketing and a compassionate approach, helping clients recover while keeping his firm at the forefront of the personal injury field. To learn more, visit https://williammattar.com/.

About Your Host

From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America’s #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently founder of The Money School™, and Money Mentor for The Money Multiplier.

His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works.

Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans delivering the financial knowledge that fuels lasting freedom.

When it comes to money, we’re often taught to play it safe. Hold on to what we have, avoid taking too many risks, and trust that our money will grow where we’re advised to put it.

What if that advice isn’t really in your best interest?

Here’s the issue: simply holding on to your money without a plan for strategic growth can leave you vulnerable—especially during times of tragedy. Imagine believing you’re financially secure, only to discover you’re not prepared for life’s unexpected challenges.

While we can’t stop life’s hardships, wouldn’t it be empowering to know your finances are secure, no matter what happens? Being your own bank offers that control, turning even difficult situations into moments of opportunity and resilience.

How can we ensure our family’s future is protected? Can positivity emerge from tragedy? And how does becoming your own bank help create this financial safety net?

In this episode, James Miles, owner of a Residential Assisted Living and Memory Care home in Carmel, Indiana, joins me to discuss how becoming your own bank can offer support in tough times. He shares his personal experiences with tragedy and how financial preparedness helped him navigate it.

Things You’ll Learn In This Episode

-Going back to the fundamentals

Many people skip over the basic but important fundamentals of investments. How can fundamentals help us understand what we’re doing and the risk of doing it all?

-The age-old money mindset

Outdated mindsets can negatively influence important money decisions and kill new opportunities. How can you break free from traditional money beliefs to make more informed and flexible financial decisions?

-The bare minimum won’t cut it

Settling for minimal insurance coverage can leave you vulnerable when you truly need it, so it's essential to invest in adequate protection. How can investing in better insurance coverage save you from future financial risks?

Guest Bio

James Miles, based in Carmel, IN, is the Owner and Operator of Willow Haven Senior Homes. With experience from Indiana University School of Medicine and Charles Schwab, James now dedicates his career to providing compassionate residential assisted living and memory care. His "feels like family" approach ensures that seniors needing care have a comforting home, while their families can rest assured knowing their loved ones are well cared for.

Growing up in a family that cared for his mentally handicapped uncle, James understands firsthand the challenges of caregiving. This personal experience drives his mission to offer respite for families, freeing them from guilt and stress, and giving them peace of mind.

Find James on LinkedIn @James Miles

Donate to the Willow Haven Senior Homes State Supreme Court Defense GoFundMe here https://www.gofundme.com/f/willow-haven-senior-homes-zoning-legal-defense

Email shawna@chrisnaugle.com with proof of your $ amount donated and Chris will match your donation.

About Your Host

From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America’s #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently founder of The Money School™, and Money Mentor for The Money Multiplier.

His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works.

Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans delivering the financial knowledge that fuels lasting freedom.

Infinite Banking is one of the most misunderstood finance concepts on earth. Even the biggest so-called financial experts get it wrong, and rob people of incredible wealth-building opportunities.

Case in point: Dave Ramsey. He often promotes term insurance, which is very different to Infinite Banking and this narrative overshadows the true value of whole life insurance.

Many people don’t realize how these systems work and the long-term benefits they offer.

Why do some people seem to effortlessly build wealth while you’re stuck in a cycle of endless premiums with term insurance? What if the narrative you've been told is holding you back from achieving true financial independence?

In this episode, I provide insights to help you break free from the cycle of misinformation surrounding insurance. I clarify the true value of whole life versus term insurance and shed light on the often-misunderstood Infinite Banking Concept—a crucial point that many overlook.

Not everyone fits in the same little square box. -Chris Naugle

Things You’ll Learn In This Episode

-Paid-up additions

Paid-up additions are the key element to designing whole life for maximum cash value. How do paid-up additions actually work?

-BOLI vs. whole life insurance.

How does BOLI's investment-focused structure differ from the personal benefits of whole life insurance for individuals?

-How whole life and Infinite Banking work together

Whole life insurance is the foundation of the Infinite Banking Concept. How does the cash value in a Whole Life policy create opportunities for personal banking through the Infinite Banking Concept?

About Your Host

From pro-snowboarder to money mogul, Chris Naugle has dedicated his life to being America’s #1 Money Mentor. With a core belief that success is built not by the resources you have, but by how resourceful you can be. Chris has built and owned 19 companies, with his businesses being featured in Forbes, ABC, House Hunters, and his very own HGTV pilot in 2018. He is currently founder of The Money School™, and Money Mentor for The Money Multiplier.

His success also includes managing tens of millions of dollars in assets in the financial services and advisory industry and in real estate transactions. As an innovator and visionary in wealth-building and real estate, he empowers entrepreneurs, business owners, and real estate investors with the knowledge of how money works.

Chris is also a nationally recognized speaker, author, and podcast host. He has spoken to and taught over ten thousand Americans delivering the financial knowledge that fuels lasting freedom.