Mission Driven Business

By: Brian Thompson
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  • Summary

  • Diverse entrepreneurs share their experiences, strength, and hope to help mission-driven businesses thrive. In a series of intimate conversations, attorney and CFP Brian Thompson and his guests provide practical steps to create businesses with impact and profit.
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Economics Leadership
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Episodes
  • The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam Oh

    The Mission Driven Business Podcast Episode 86: Building Your Ideal Business with Adam Oh
    Oct 22 2024
    Brian Thompson chats with Adam Oh, founder of Adam Aligned, a business focused on helping people heal from emotional hardship, find direction, and realize their full potential. On the episode, Adam shares his journey from music artist and social media influencer to self-help entrepreneur. He emphasizes the importance of research and trial and error. He also discusses the significance of overcoming limiting beliefs and provides some actional tools to identify and address them. Episode Highlights Mission-driven businesses operate with core values. Adam defined a mission-driven business as one that operates from the founder’s core values and strives to make a positive change in the world. For many founders, including Adam, the business is deeply personal and an extension of their purpose. “In many cases, like for myself, the reason for starting the business is deeply personal,” Adam said. “For many people, the business itself is synonymous with their purpose.” You can be self-taught. Adam’s path toward financial independence started when he went viral as a music artist on Vine in high school and again on TikTok in college. After college graduation, he had to choose between moving to Los Angeles and pursuing a music career or moving to Utah to explore entrepreneurship and life closer to his partner. He chose Utah and spent years deep in self-help research. “If I want to get into this industry and make my voice heard and make an impact on people, I have to be about what I talk about,” Adam said. There’s just a plethora of knowledge out there and, from a young age, the music success taught me that you absolutely can be self-taught.” Don’t be limited by limiting beliefs. Limiting beliefs can often prevent entrepreneurs from achieving their full potential. Adam’s “laundry list” of limiting beliefs he had to address when he started his business included fear of failure, fear of success, and money fears. “I learned that there is a very, very strong link between your thoughts and your beliefs, especially your beliefs about yourself and what you are capable of,” Adam said. “One of the things I found from researching people who have succeeded in making their impact is that there is a very very strong link between your set of beliefs and your ability to go out in the world and accomplish that thing you want to achieve.” Build, measure, learn, repeat. Adam admitted that his new business hasn’t had the level of success he had hoped for when he first launched. While he’s still aiming to grow his social media audience as a way to earn income, like he did for his music career, he’s also set up a donation page, sold digital guides and workbooks, and explored the idea of coaching. “I launched my first product, and no, it didn’t hit my revenue goals,” Adam said. “It’s recognizing that the first thing not being a huge success doesn’t mean that it was a huge failure. It just means that you did the thing and now you have the opportunity to learn from it and try again and probably get better results next time. I’m willing to fail 100 times to make one work.” Resources + Links Adam’s Ideal Self Guide Adam Aligned: Website, Instagram, TikTok, YouTube, Pinterest, X, Facebook, LinkedIn Adam Aligned Podcast: Spotify, Apple Music, Amazon Music Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and Certified Financial Planner® who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    46 mins
  • The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin

    The Mission Driven Business Podcast Episode 85: Nursing Your Instagram Profile To Wealth with Jumer Adalin
    Oct 8 2024

    Brian Thompson chats with nurse-turned-entrepreneur, Jumer Adalin. As a social media expert, Jumer helps fellow nurse entrepreneurs grow their businesses through social media to create both impact and income. On the episode, Jumer shares his journey from ICU nurse to social media superstar. He also offers valuable tips for Instagram marketing and creating content to grow and nurture your own online audience.

    Episode Highlights Mission-driven businesses focus on solving problems.

    As a nurse-by-trade, Jumer likens a mission-driven business to a healthcare team whose common goal is to bring about positive patient outcomes. Similarly, a mission-driven business focuses on solving problems for a specific group of people. In Jumer’s case, that group of people is nurses using social media to grow a business.

    “My mission in my business is to grow their online business without sacrificing their sanity, without burning out because I have been there,” Jumer said on the episode.

    Don’t hide behind the current trend.

    With the rise of content created by artificial intelligence (AI) algorithms, it’s more important than ever to show up as your authentic self online. Jumer encouraged entrepreneurs to share their values, opinions, and personal stories to build genuine connections with the audience.

    “The value of a personal brand has never been higher,” Jumer said. “Authentic content creation comes down to showing your values and telling your audience what you stand for, what you stand against, and that you have an opinion in the online space.”

    Build your audience with a free but valuable resource.

    Offering a free, high-quality resource can provide immediate value to potential clients or customers, while also building your credibility with your audience, according to Jumer. He designed his free resource, the Instagram audit guide, to be an easily implementable checklist with quick wins to showcase his expertise and teaching style.

    “Creating a really valuable education resource has been pivotal in growing my email list and really showcasing my experience,” he said.

    Consistently communicate with your audience.

    Jumer emphasized the importance of consistently communicating with your audience on your platform of choice. While social media is a free, powerful tool to communicate with your audience, Jumer advised entrepreneurs to consider building their own email lists to reach their followers. Unlike social media, an email list is a direct line to your audience.

    “You don’t own Instagram, but you do own your email list,” Jumer said. “Think about the power of directly getting into a person's inbox. That builds the connection right away, and you don’t have any other competition.”

    Resources + Links

    • 28 Instant Content Remedies

    • Jumer Adalin: Website, Instagram

    • Brian Thompson Financial: Website, Newsletter, Podcast

    • Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes

    About Brian and the Mission Driven Business Podcast

    Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

    On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
    Show More Show Less
    43 mins
  • The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider

    The Mission Driven Business Podcast Episode 84: Improving Financial Security for the LGBTQ+ Community with Debt Free Guys David and John Auten-Schneider
    Sep 24 2024
    Brian Thompson chats with Queer Money podcast hosts and Debt Free Guys founders David and John Auten-Schneider. David and John have more than a decade of experience helping the queer community thrive financially through their podcast, website, and emails. On the episode, they discuss the importance of being intentional with how you choose to grow and engage with your audience. They also open up about some setbacks they’ve experienced as entrepreneurs and tips they’ve learned in their decade-long entrepreneurial journey. Episode Highlights Mission-driven businesses have a purpose beyond profit. David and John both define a mission-driven business as one that is focused on a greater purpose than just making a profit. Whether it’s using the income from the business to contribute to a cause or running the business itself to create an impact, mission-driven entrepreneurs know they are putting in the work for a reason higher than just financial success. “What is the motivation behind getting up and putting in the 16-hour days or 60-hour weeks?” David asked. “Everyone should have the right to be able to achieve financial success and be able to have fulfillment with that, but when you have another mission that is contributing to the reason that you get up and do what you do, that is what makes your business a mission-driven business.” For David and John, the mission of Queer Money is to try and improve the financial security of the LGBTQ+ community. “The stronger we are as individuals, including our financial strength, the stronger we are as a community, and the more time, money, and resources we have to be able to protect and fight for our rights,” John said. Build your audience before your product. Before David and John started their Debt Free Guys brand, they wanted to write a book but were told by agents that they first needed to build an audience. They launched the Debt Free Guys blog as a way to share smart debt management advice while also growing an audience. In doing so, they realized the need for LGBTQ+ voices in the personal finance community, which in turn led to the Queer Money podcast. “‘Build it, and they will come’ only works in the movies,” David said. “You will not survive if you create a product and you don’t have a built-in audience who has a desire and need for it.” Don’t forget to create an email list. In the fast-paced world of modern entrepreneurship, it’s easy to get distracted by new opportunities or social media trends as a way to grow a business. Unfortunately, success on most platforms is determined by the current algorithm and chasing success on every platform is a losing game. “There are so many shiny disco balls to go at,” David said. “Find out what you can do to stay in the center of your world, or your business is going to look like a scribbly mess because you keep chasing after everybody else’s center of the world instead of your own.” David and John recommend focusing on one or two platforms that connect with your mission and your audience. They also tout building a good, old-fashioned email list as a consistent and reliable way to reach your audience. “What has consistently been a great money driver for most folks over the greatest duration has been growing your email list,” John added. “I would suggest that anybody who’s going to go down the virtual business path focus as much energy and attention on growing your email list. That’s your list. You can take that list anywhere.” Resources + Links Queer Money Podcast Episode 11: 4 Keys to Winning the Midlife Career Change Queer Money Podcast Episode 31: 3 Surprises, 3 Ah-has, and an Awesome Money Quote Queer Money Podcast: Website, Instagram, Apple Podcasts, Spotify, YouTube Debt Free Guys: Website, Instagram, Facebook, LinkedIn, X, Pinterest Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    45 mins

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