LinkedIn Ads Show

By: AJ Wilcox
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  • Summary

  • The LinkedIn Ads Show is your source for news, how-tos, and insights about the LinkedIn Ads platform. Hosted by LinkedIn Ads expert and partner, AJ Wilcox, you'll get up-to-date, actionable advice, as well as occasional interviews with LinkedIn's product that will make you a LinkedIn advertising rockstar.
    Copyright 2020
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Economics Marketing
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Episodes
  • Create a LinkedIn Ads Funnel - Ep 154

    Create a LinkedIn Ads Funnel - Ep 154
    Dec 6 2024
    Show Resources: Here were the resources we covered in the episode: Evergreen LinkedIn Ads Account Benefits Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! In this episode of The LinkedIn Ads Show, host AJ Wilcox dives into strategies for nurturing cold audiences on LinkedIn to prepare them for meaningful engagement and high-conversion offers. If you've struggled with converting cold traffic into sales-ready leads, this episode walks you through how to build a multi-stage funnel using LinkedIn Ads retargeting features. Key Discussion Points: Why Cold Audiences Need Nurturing: Most cold audiences (95%) aren’t ready to engage with sales reps or bottom-of-funnel offers.Nurturing involves multiple retargeting stages to move prospects down the funnel, warming them up to higher-friction calls to action. Building a Multi-Stage Funnel: Stage 1 (Cold Traffic): Use LinkedIn’s native audience targeting to reach cold audiences who align with your ideal customer profile.Stage 2 (First Retargeting): Retarget website visitors, company page visitors, and ad engagers from Stage 1. Apply targeting "guardrails" like seniority, job function, or industry to refine the audience.Stage 3 (Hot Traffic): Retarget prospects from Stage 2 who have engaged meaningfully. These are primed for bottom-of-funnel offers like demos or sales calls. Best Practices for Funnel Organization: Use a campaign naming convention like S01, S02, S03 to clearly identify funnel stages in your account and ensure they’re sorted alphabetically.Exclude retargeting audiences from the previous stage to avoid overlap and ensure prospects graduate down the funnel. Retargeting Audience Management: Create retargeting audiences based on specific engagements (e.g., video views, document interactions).Combine smaller audiences (e.g., website visitors + company page visitors) to ensure they hit the 300-member minimum for ads to serve. Budget Considerations: A multi-stage funnel works best with a monthly budget of $5,000 or more, though smaller budgets are possible with longer ramp-up times. Testing and Optimization: Run bottom-of-funnel offers in earlier stages as a test to gauge audience readiness.If Stage 3 doesn’t yield high conversion rates, adjust ad messaging to clearly communicate value and reduce friction. Recent LinkedIn Updates: LinkedIn Wire Beta: Advertise as pre-roll videos on high-trust publisher content like Bloomberg and Forbes.Holiday Ad Tips: Lower competition during the holidays results in reduced CPCs and CPLs, making it an opportune time to run campaigns. Pro Tips: Take advantage of seasonal or holiday-themed campaigns for better engagement.Use organic posts from company representatives to complement paid ads, especially during events. Call to Action: Join the LinkedIn Ads Fanatics community for access to expert insights, courses, and weekly group calls with AJ. Subscribe to the podcast for weekly LinkedIn Ads tips, and leave a review on Apple Podcasts to help other marketers discover the show. Review and Connect: AJ welcomes listener questions, suggestions, and feedback via LinkedIn or email at podcast@B2Linked.com. Submit a voice recording to be featured in a future episode. Show Transcript: For the full show transcript, see the show notes page here: Episode 154
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    19 mins
  • How Reputation Affects Your LinkedIn Ads - Ep 153

    How Reputation Affects Your LinkedIn Ads - Ep 153
    Nov 21 2024
    Show Resources:

    Here were the resources we covered in the episode:

    DJ Sprague on LinkedIn

    Download your Free Copy of Reputation King

    Subscribe to DJ's Podcast

    Shopper Approved

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!


    Show Description:

    This episode of The LinkedIn Ads Show is packed with actionable insights on how your company's reputation and social proof directly influence the success of your LinkedIn Ads. AJ Wilcox is joined by special guest DJ Sprague, co-author of Reputation King, to explore how reputation management strategies can supercharge your LinkedIn campaigns.

    Key Discussion Points:

    • What is Reputation Management?
      DJ explains how reputation management builds trust and credibility, key factors in driving conversions and long-term customer relationships.

    • The Role of Social Proof in Ads
      Learn how to incorporate trust signals like reviews, ratings, years in business, and client milestones into your LinkedIn Ads to boost engagement and click-through rates.

    • Best Practices for Trust Signals on Landing Pages
      Discover why consistent messaging, social proof, and trust signals on your landing pages are critical for converting LinkedIn Ad traffic.

    • How to Build & Display Reviews
      DJ shares practical tips for collecting reviews, leveraging them in ads, and ensuring they show up prominently in organic and paid search results.

    • Strategies for B2B Advertisers
      Gain insights into how reputation management affects B2B campaigns, including ways to use testimonials, awards, and case studies to establish trust.

    • Pro Tips for Requesting Reviews
      Timing is everything! DJ reveals when and how to ask customers for reviews to maximize response rates and authenticity.

    • Actionable Ideas for Smaller Businesses
      Don’t have years of experience or thousands of reviews? DJ discusses alternative ways to build trust, including leveraging community memberships, case studies, and testimonials.

    • The Impact of Reputation on the Entire Marketing Funnel
      Reputation affects every stage of the buyer's journey, from traffic generation to sales. AJ and DJ explain why ignoring it can cost you conversions you never realized you lost.

    • Real-Life Case Study
      DJ shares how implementing reputation management and Q&A strategies increased one client's web traffic by 8,000% and conversions by 400%.

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 153
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    38 mins
  • LinkedIn Ads Low Delivery - Ep 152

    LinkedIn Ads Low Delivery - Ep 152
    Nov 1 2024
    Show Resources:

    Here were the resources we covered in the episode:

    LinkedIn Ads Sponsored Messaging update for the EU

    Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert

    Follow AJ on LinkedIn

    B2Linked's YouTube Channel

    LinkedIn Learning Course

    Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections!

    A great no-cost way to support us: Rate/Review!


    Show Notes: Episode Summary:

    In this episode, AJ Wilcox dives deep into one of the most frustrating issues for LinkedIn advertisers: campaigns that just won’t deliver or spend as expected. AJ walks listeners through his tried-and-true troubleshooting steps, offering actionable insights to get LinkedIn Ads campaigns back on track.

    Key Discussion Points:

    • Why Campaigns May Not Deliver: AJ explains potential causes, from inactive campaigns to low bidding issues, that might be limiting ad visibility and spend.

    • Detailed Troubleshooting Steps: He provides a step-by-step guide for advertisers to diagnose issues, covering everything from campaign and ad activity to billing checks, small or inactive audiences, and relevancy score.

    • Bidding Strategies: Insights into how manual bidding and maximum delivery bidding can impact campaign delivery, plus tips on knowing when to increase bids.

    • Glitches and Quick Fixes: AJ discusses how occasional LinkedIn platform glitches can hinder ad delivery and how duplicating campaigns can often resolve these issues.

    • Audience Size and Activity: Why small or infrequent audiences on LinkedIn may result in slow ad delivery and how to set realistic expectations.

    • LinkedIn Ads Support: When to reach out to LinkedIn support if troubleshooting steps fail, and tips for contacting them effectively.

    AJ shares practical solutions to optimize LinkedIn ad delivery, save on costs, and ensure that their campaigns spend efficiently.

    Show Transcript:

    For the full show transcript, see the show notes page here: Episode 152
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    14 mins

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