• Kyrgios & The Economics of Tennis

  • Mar 7 2024
  • Length: 40 mins
  • Podcast

Kyrgios & The Economics of Tennis

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  • Summary

  • In this episode, we wrap up the Australian Open and discuss how Nicky Kyrgios stole the show. Our guest, Eric Smallwood of Apex Marketing, shares how his firm performs valuations for brand sponsorships in tennis, and how the sale of Tennis Channel could further complicate an already fractured viewing experience.
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