• Growing an ecomm brand on body positivity | Faye Tan

  • Apr 22 2024
  • Length: 47 mins
  • Podcast

Growing an ecomm brand on body positivity | Faye Tan

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  • Summary

  • An comm brand built on body positivity, Mama Movement is the dream of ex- corporate mousewheeler, Faye Tan. Bright, booty loving and sustainably made, you’re about to hear how she grew her business from zero to babOOM without sacrificing on values.

    + The story of P!NK owning a Mama Movement piece

    + Faye’s evolution from dull corporate life to CEO of one of Australia’s fastest growing sustainable clothing labels

    + The moment she started to make actual income

    + Why body positivity is her credo

    + Busting toxic ideals on body image

    + Gaining traction as an ecomm in this tough economy

    + Growing from her garage to warehouse

    + Her content strategy unpacked

    + Scaling… and then killing her popular swimwear product lines

    + What’s next for Mama Movement

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    Check out Mama Movement

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