Introduction:

Welcome to the Cause Leadership Podcast with host Dave Hutchinson. In this episode, Dave is joined by Smita Challu Tulsani.

Smita is a purpose-driven accomplished executive leader with 20 years of global corporate experience, specializing in data-driven transformative consulting, strategic marketing, and human-centered customer experience. With a sharp focus on digital-first, data-led methodologies, Smita stands out for her proficiency in advising c-suite executives on revenue generation, business strategy, and sustainable business outcomes.

As a Global MarTech Leader, she drives the integration of AI, machine learning, and predictive analytics to revolutionize customer experiences and operational efficiency.

With a diverse background spanning sectors like social impact, telecom, manufacturing, and media, Smita's commitment to inclusivity and community engagement shines through her involvement in various boards such as the Cambridge Memorial Hospital Foundation and industry bodies like the Canadian Marketing Association, Women in AI, and the Canadian Australian Chamber of Commerce. Recognized for her contributions, she has received multiple industry awards and was shortlisted for the Women of the Year award by Women in IT.

Smita holds a Chartered Marketer designation, in addition to her bachelor's degree in engineering and MBA, adding to her well-rounded skillset and dedication to continuous growth.

Summary

In this conversation, David Hutchinson and Smita Challu Tulsani discuss the critical role of digital transformation in the charitable sector. Smita shares her journey from technology to social impact, emphasizing the importance of leveraging technology for fundraising and communication. They explore the integration of AI in nonprofits, the challenges of cybersecurity, and the need for effective change management. Smita also highlights the importance of talent acquisition and the evolving landscape of skills required in the sector. The discussion concludes with advice for smaller organizations on how to navigate digital transformation effectively.

Chapters

00:00 Introduction to Digital Transformation in Charities

03:11 Smita's Journey from Technology to Nonprofit

05:38 The Blurring Lines Between CTOs & CMOs

08:53 The Role of AI in the Charitable Sector

11:41 Governance and Ethical Use of AI

14:27 Cybersecurity Concerns in Nonprofits

17:08 Questions for C-Suite and Board Members

24:01 Embracing AI in the Charitable Sector

27:27 Talent Acquisition Challenges in Nonprofits

30:28 Building a Data-Driven Culture

33:43 Competing for MarTech Talent

38:44 Navigating Change Management

41:50 Strategies for Smaller Organizations

Connect with Smita

https://www.linkedin.com/company/linkloop-ai/

https://www.linkedin.com/in/smitachallutulsani/

www.linkloop.ai