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In this episode, Joe shares how sales have been a part of his life since childhood, influenced by watching his dad run his own businesses. Joe learned early on that building real connections is key to customer loyalty—like when his dad’s customers followed him from one gas station to the next because of the way he used humor to make them feel welcome. That lesson shaped Joe’s understanding of how making people feel good is at the core of any successful business.

Joe also tackles a common challenge companies face: how to bring about change with seasoned sales employees who resist new methods, insisting, "this is the way we've always done it." It’s not just about hiring new managers to fix what's 'broken'—it's about selling the need for growth to employees who don’t believe they need to change.

Join Joe as he dives deep into the strategies for leading change in sales teams and why connection is everything in business.

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#SalesSecrets #BusinessGrowth #Leadership #Podcast

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