In this episode of the Free Spirits Podcast, host Lars Miller and co-host David Gonzalez welcome Lisa Hurwitz, president and co-founder of Happi, a low-dose THC beverage brand.

They discuss Lisa's unique experience of running a cannabis beverage company while living in Nicaragua, the challenges and opportunities for women in the male-dominated cannabis industry, and the future of hemp beverages in relation to CPG and recreational cannabis.

Lisa shares insights on how Happi balances wellness and social drinking, the innovative ingredient profiles in their beverages, and the importance of diversity in the cannabis space. In this conversation, Lisa discusses the development and marketing of THC beverages, emphasizing consumer feedback in product formulation, the importance of understanding beverage consumption patterns, and the evolving landscape of functional THC drinks.

She highlights the challenges and strategies in supply chain management, the dynamics of marketplace partnerships, and her vision for the future of the brand, focusing on strategic partnerships and market expansion.

Takeaways

Lisa Hurwitz is the president and co-founder of Happy, a low-dose THC beverage brand.
Living in Nicaragua has inspired Lisa's approach to flavor and wellness in her products.
The cannabis industry still faces challenges regarding gender diversity and support for women.
Happy's consumer base is predominantly women, and the brand is designed with them in mind.
The hemp beverage market is evolving and could fit into a regulatory framework similar to alcohol.
Happy aims to replace weekday drinking occasions traditionally filled by alcohol.
The brand focuses on creating beverages that are both functional and social.
Lisa's background in CPG and regulated cannabis informs her approach to product development.
Happy's innovative ingredient profiles include cannabinoids like CBG and CBN for wellness benefits.
The future of hemp beverages looks promising as they become more mainstream. Consumer feedback is crucial for product development.
Understanding daily beverage consumption patterns can inform product offerings.
THC beverages can serve both energizing and relaxing purposes.
The cannabis beverage market is still in its early stages.
Supply chain efficiency is key to maintaining competitive pricing.
Direct-to-consumer models are gaining traction in the beverage industry.
Marketplace partnerships can enhance brand visibility but come with challenges.
The future of THC beverages looks promising with potential for growth.
Strategic partnerships can facilitate rapid growth and distribution.
The cannabis industry is evolving with new business models emerging.

Summary

In this episode of the Free Spirits podcast, Lars Miller and David Gonzalez interview Brandon Harshberger, the president of Cheech & Chong's Global Holdings. They discuss the expansive operations of the company, which includes various cannabis products and beverages. Brandon shares his journey into the cannabis industry, the importance of building a strong team, and the challenges faced when entering the beverage market. The conversation also delves into marketing strategies, logistics, and the significance of data-driven decision-making in their operations. Brandon emphasizes the brand's commitment to longevity and the unique position they hold in the cannabis space.

In this episode of the Free Spirits podcast, host Lars Miller and co-host David Gonzalez engage with Art Massolo, VP of Business Development at Cycling Frog, a leading THC beverage brand. They explore Art's journey into the cannabis beverage industry, the lessons learned from the wine industry, and the evolution of THC beverages. The conversation delves into the brand story of Cycling Frog, market trends, consumer preferences, and the unique business strategies that have propelled the brand's growth. Art shares insights on vertical integration, direct-to-consumer models, and the challenges faced in the THC beverage industry. The episode concludes with a vision for the future of THC beverages and Cycling Frog's role in that landscape.

Takeaways

Cycling Frog is redefining how we relax and socialize.
Art Massolo's journey into the THC beverage industry was driven by a passion for health and wellness.
The wine industry offers valuable lessons for the THC beverage market.
Consumer preferences are shifting towards lower dosage THC beverages.
Direct-to-consumer sales account for a significant portion of Cycling Frog's revenue.
Vertical integration allows Cycling Frog to control costs and maintain quality.
Partnerships with local brands, like the Portland Pickles, help normalize THC beverages.
The cannabis industry is evolving, with potential for collaboration between hemp and marijuana sectors.
Regulatory challenges continue to impact the THC beverage market.
The future of THC beverages includes a broader acceptance and integration into mainstream culture.