Today I'm talking with Kirbe Schnoor at FarmHer. You can also follow on Facebook. "FarmHer is all about the women who love the land, care for their community, and feed the people." If you'd like to support me in growing this podcast, like, share, subscribe or leave a comment. Or just buy me a coffee https://buymeacoffee.com/lewismaryes 00:00 This is Mary Lewis at A Tiny Homestead, the podcast comprised entirely of conversations with homesteaders, cottage food producers, and crafters. If you're enjoying this podcast, please like, subscribe, share it with a friend, or leave a comment. Thank you. Today I'm talking with Kirby Schnoor, which is really hard to pronounce, at FarmHer. Good morning, Kirby. How are you? Good morning. I'm great. Thank you for having me on. Oh, thank you for coming because I have lots of questions and you're going to be an amazing person to get them answered. 00:29 Uh, so first question is, are you based in Nebraska or is FarmHer based in Nebraska? Well I'm based in Fort Worth, Texas. And FarmHer is kind of based all over, I would say most of our crew, our two videographers, editors, producer, they're all in Nashville at our offices there and studio there. And then we have offices in a studio here in Fort Worth and then we have office space in Omaha as well. Okay. 00:58 My stepson lives in Nebraska. So when I saw Nebraska on the website or the Facebook page for FarmHer, I was like, oh, Nebraska, here we go again. Okay. So tell me about yourself and what you do regarding FarmHer and tell me about FarmHer. Awesome. Well, thank you again for having me on to talk about this. I grew up in a farming family in the Central Valley of California, a tiny town called Chochilla. 01:27 It's based in between Fresno and Modesto. And then if they don't know those places, sometimes they'll say Bakersfield. Bakersfield is about three hours south of us. But I say in between LA and San Francisco, right? But it's all the heart of agriculture in the center of California. And I grew up, my mom's side of the family, they farmed in ranch and my dad's side of the family, they farmed. 01:56 Yeah, so it's just been a multi-generational thing that's carried on in our families. We used to farm a lot more diverse crops. And over the years, given land and regulations, prices, you name it, in California, kind of had to go into one main thing and make it a bigger production. And so my family mainly now farms almonds, and we do hay as well. But we used to back in the day do corn and alfalfa and tomatoes. 02:24 as well as almonds and hay and cotton. And so it's just interesting that I was able to grow up exposed to all of that and the diversity. And like I said, it's changed over the years, but still, yeah, everyone in my family, for the most part, is involved in the farming aspect. And I went to college at Fresno State in California, and I majored in mass communications and journalism. 02:52 emphasis in broadcast journalism and I said, oh my gosh, I'm never going to go into TV. I loved writing and I just didn't know what I really wanted to do. I didn't want to do a local network or local news station and hard news and things like that. But I found a place for me here in Fort Worth, Texas working at Superior Livestock Auction and they were the nation's leader in livestock marketing cattle via… 03:20 satellite and television. It was started by two gentlemen who grew up on our group ranching and they partnered with Patrick Gotch. They actually helped Patrick Gotch kind of get his start, Jim O'Dell did back in the day because Patrick, who is the founder and CEO and sadly had passed away earlier this year, he founded RFD TV and then which led into the Cowboy Channel and Cowgirl Channel as well. 03:47 He grew up in a farming family in Nebraska. And so that's where the roots of Nebraska and Omaha come from. Okay. But yeah, so I got my start with Superior Livestock and they didn't have a place for me. I started answering the telephone and working on the bid line and there it spiraled into some of their television shows that they did. And that still air to this day on RFD TV. And so I worked closely with RFD TV, never directly until several years ago. 04:16 I made the transition when they decided to open up the branch in Fort Worth called the Cowboy Channel. I helped get that started and I've been with RFD and the Cowboy Channel ever since. I basically have been with RFD since the start of my career, 2012, 2013. The two connected. I grew up showing livestock with my sisters. We had a cattle company, still do called Schnorr Sisters. We showed cattle throughout the United States. 04:45 And it was really fun and coming from the farming background with my family, running cattle, raising cattle, I was exposed to quite a bit. And when we started the Cowboy Channel, the original creator of FarmHer, she wanted to branch off into rancher as well. And so she said, she was so great. And she's like, her name's Margie. And she said, ...
