In this episode, I interview Ruthie Sterrett, founder of The Consistency Corner and a branding and social media marketing expert, to discuss how Etsy sellers and e-commerce businesses can effectively leverage social media to grow their brands.

Ruthie shares her journey from retail management to becoming a marketing director for an 8-figure brand and eventually launching her own agency. She reveals her approach to turning social media into a tool for meaningful connection and long-term success, rather than a standalone strategy.

In this episode, we discuss:

[03:06] Why Social Media Isn’t a Strategy

[08:40] The Importance of Knowing Your Ideal Customer
[10:18] The Three Content Pillars You Need to Utilize

[15:26] Social Media vs. Email Marketing - Which should I prioritize first?

[29:00] How to Elevate Your Performance

Connect with Ruthie:

Website: https://www.theconsistencycorner.com/

Instagram: https://www.instagram.com/theconsistencycorner/

About Ruthie Sterrett:

Ruthie Sterrett is the Founder and CEO of The Consistency Corner, a full service marketing agency that provides CMO level strategy and done-for-you implementation for CEOs ready to take off the marketing hat. With 15+ years of experience and wins like taking a $20M retail brand to $100M, Ruthie is uniquely qualified to help CEOs leverage marketing differently, and get back to leading their company and serving their clients. She is known for her optimistic and upbeat personality paired with a solution finding growth mindset. In her spare time, Ruthie loves cheering on the Purdue Boilermakers while raising her family in sunny Florida.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

This is why 99% of Etsy shops fail...

In this episode, I break down the 4 biggest mistakes you're making in your Etsy shop and exactly how to fix them.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!

In this episode, I dive into an intriguing discussion with Johnny and Sergio, exploring their innovative remote business model that can generate $80k to $100k in monthly profits. Johnny and Sergio share their journey from middle school friends to successful business partners, starting a window cleaning business in Orange County, California, and later transitioning to a flourishing house cleaning business.

The conversation highlights their method of using contractors, their pivot to education with the Home Service Academy, and tips for starting a business in various economic conditions. Ideal for anyone interested in a 'laptop lifestyle,' this episode provides actionable insights and inspiration for aspiring entrepreneurs.

In this episode, we discuss:

[01:14] Meet Johnny and Sergio: The Dynamic Duo

[01:34] The Origin Story: From Friends to Business Partners

[02:19] The Window Cleaning Business Journey

[03:54] Transition to House Cleaning and Helping Mom

[07:22] Starting a Business in 2024: Insights and Advice

[10:03] The Remote House Cleaning Business Model

[16:51] Challenges and Realities of Running a Cleaning Business

[19:36] From Cleaning to Coaching: The Education Business

[24:46] How to Get Started and Connect with Johnny and Sergio

Connect with Johnny and Sergio:

Website: https://www.homeserviceacademy.co/

Instagram: https://www.instagram.com/johnnyandsergio/

YouTube: https://www.youtube.com/@JohnnySergio/

About Johnny and Sergio:

Johnny and Sergio went from $150 collectively to over $750K per year with their business Orange Window Cleaning over a 5 year span. While overcoming multiple challenges, they successfully created a fully remote method of operations which allowed them to invest just 5 hours of their time weekly into the business.

Johnny & Sergio then exited Orange Window Cleaning, Gino cleared his client book, and the three joined forces to create Home Service Academy. Through use of their skill sets and expertise the company grew rapidly. Home Service Academy has now helped launch over 1500+ remote cleaning businesses across North America.

Want to get your $1 trial listing? Head to EtSEO and grab it today.

🔗 LINKS

📖 Download my FREE 16-step checklist: https://dylanjahraus.mykajabi.com/opt-in-7cbce5a9-e57e-4967-a4c3-6c85f523eaac

📞 Book a call with me to discuss your Etsy Shop and hear more about how I can help you through my program, The Ultimate Etsy Course and 1:1 Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast

🏆 Student Results
https://www.dylanjahraus.com/student-testimonials

📷 Instagram - https://www.instagram.com/dylanjahraus/


👋 WHO AM I?
Welcome, friends! I am Dylan, a multi-six figure Etsy & Shopify seller. My Etsy shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice, either to start your new Etsy shop or to grow your current Etsy shop to the multi-six figure level and beyond. There's no fluff here - only tactics that add to your profit and save you time!