In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey.
Discover actionable tips for:

• Creating awareness and capturing attention
• Encouraging consideration and standing out among competitors
• Driving purchases with effective strategies
• Building retention and fostering customer loyalty
• Transforming customers into advocates who spread the word

Whether you're a digital marketer, small business owner, or someone looking to improve customer engagement, this episode offers insights to help you elevate every stage of the customer journey.
Tune in now to learn how you can enhance your brand’s customer journey!

Support the Show: https://buymeacoffee.com/iamrobotboy

In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to improve your strategy and build stronger, more meaningful influencer partnerships that resonate with your audience. Whether new to influencer marketing or a seasoned pro, these insights will help you avoid pitfalls and maximize your ROI. 📖 Read Priscilla's report on Influencer Marketing In Ghana: https://influencermarketinginsights.com/ 🎧 Listen on Spotify: https://podcasters.spotify.com/pod/show/cosmpod/episodes/Insights-on-Influencer-Marketing-in-Ghana--Priscilla-Aseye-Febiri-e2pl06q ☕ Support the podcast: buymeacoffee.com/iamrobotboy Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

If you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing

Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com

Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/