Build Your Authority

By: Adam Witty
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  • Summary

  • Are you ready to become a thought leader in your field and make a profound impact on the world? Join best-selling author and entrepreneur, Adam Witty, the founder of Advantage Media, for a deep dive into how to build a strong leadership brand and establish yourself as an authority in your industry.

    If you're ready to move from success to significance by taking your career to the next level, this podcast is for you. Go on a transformative journey that will empower you to become the influential thought leader you are destined to be. Build a future where trust, authenticity, and knowledge reign supreme with the Build Your Authority Podcast.
    Advantage Media
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Economics Leadership Social Sciences
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Episodes
  • Leverage PR to Boost Your Visibility as an Industry Expert

    Leverage PR to Boost Your Visibility as an Industry Expert
    Nov 7 2024
    In this episode of Build Your Authority, Adam and Joe welcome Terry Stanton, Senior PR Manager at Advantage, to explore the crucial role of public relations in building your personal brand and authority. Terry shares invaluable insights on navigating the media landscape, from crafting effective pitches to delivering impactful interviews.


    The discussion covers the importance of starting with smaller publications, balancing your agenda with media interests, and the evolving world of earned, paid, and owned media. Listeners will gain practical tips on becoming great media guests and leveraging PR to enhance their visibility as industry experts.


    The episode also delves into how writing a book can significantly boost your credibility and open new opportunities. Whether you're an entrepreneur, CEO, or aspiring thought leader, this episode offers essential strategies for taking your personal brand to the next level and making a lasting impact in your field.
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    41 mins
  • David Meerman Scott on Becoming a Thought Leader in Your Industry

    David Meerman Scott on Becoming a Thought Leader in Your Industry
    Oct 31 2024
    Adam and Joe sit down with marketing strategist and bestselling author David Meerman Scott to discuss how to build authority and become a thought leader in your industry. David shares his journey from Wall Street to becoming a renowned marketing expert, revealing strategies for using online content, writing impactful books, and becoming a sought-after speaker and advisor.


    He emphasizes the importance of creating a unique personal brand, finding your niche, and continuously improving your skills. Through his experiences working with companies like HubSpot and speaking for Tony Robbins, David provides actionable insights on leveraging your passions and creating original ideas to build credibility and make a lasting impact in your field.


    Whether you're an entrepreneur, executive, or aspiring thought leader, this episode offers valuable lessons to help you take your career to the next level. Don't miss this opportunity to learn from one of the most influential voices in modern marketing and unlock the power of thought leadership.
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    48 mins
  • Secrets to Book Publishing Success: KJ Grow’s Expert Advice

    Secrets to Book Publishing Success: KJ Grow’s Expert Advice
    Oct 24 2024
    In this enlightening episode of Build Your Authority, Adam welcomes KJ Growh, Senior Director of Distribution at Forbes Books, to unravel the complexities of book publishing and distribution. The conversation covers a wide range of topics, from the timeline of publishing a book to the intricacies of retail placement and the surprising practice of book returns.


    KJ shares her extensive experience in the publishing world, offering valuable insights on how authors can maximize their retail success and build their authority through publishing. The episode also explores the various roles in the book industry, different book formats, and the impact of new platforms like TikTok on book sales. This behind-the-scenes look at the book industry dispels common misconceptions and provides practical advice for authors navigating the publishing landscape.
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    53 mins

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