Brick and Mortar Visibility

By: MELISSA ROSE: Business Coach
  • Summary

  • Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and now, I'm sharing the secrets on this podcast. Get ready for stories, fail-proof strategies, and practical tips to elevate your brick and mortar presence to the top choice on Google. So let's get real, because we're about to make your business, “The Only Option in Town!”
    2020 The Dancing House
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Episodes
  • How to Give (and Respond to) Exceptional Google Reviews Without Losing Them
    Dec 9 2024

    Google reviews are pure gold for any small business—they build trust, boost visibility, and help bring in more clients. But what about the art of giving an exceptional review? And what if responding to a glowing review leads to it being taken down?

    In this episode, inspired by a client’s recent Google review mishap, we’re diving into:

    1. How to leave an outstanding Google review—a thoughtful one that stands out and helps the business shine.
    2. How to respond to reviews properly—so Google doesn’t flag or remove them (yes, it can happen!).

    You’ll hear actionable tips like:
    ✨ Sharing your story in your review (who, where, why, and what).
    ✨ Highlighting specific details about the business’s product or service.
    ✨ Bonus points for including photos—especially with you in them!

    For business owners, we’ll break down:
    ✅ Why mirroring the reviewer’s words makes your response stand out.
    ✅ What not to do—like commenting on personal details that could raise privacy concerns.

    Stick around to the end to ensure every response you give builds relationships without risking your hard-earned reviews.

    Whether you’re looking to spread some goodwill this season or improve your own review responses, this episode has everything you need.

    Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

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    16 mins
  • From SEO to Rebranding: Unlocking Big Potential for Small Businesses with Jim Heininger
    Dec 2 2024

    You’ve nailed your Google Business Profile. Your SEO game? On fire. But now… things feel a little meh. Your marketing momentum has stalled, and you’re left wondering—what’s next?

    Enter Jim Heininger, aka The Rebrand Man. With over 30 years of experience working with powerhouse brands like P&G, McDonald’s, and Anheuser-Busch, Jim knows how to take a business from stuck to soaring. As the founder of The Rebranding Experts, he’s on a mission to show businesses how rebranding isn’t just a marketing move—it’s a game-changing growth strategy.

    In this episode, Jim spills the tea on:
    ✨ How to know when it’s time for a rebrand (or just a refresh).
    ✨ The step-by-step strategy that turns rebranding into a jetpack for your business.
    ✨ Real-life examples of businesses that rebranded right—and what you can learn from them.

    Whether you’re dealing with a shift in ownership, a new mission, or just feeling like your brand needs a serious facelift, Jim’s wisdom will help you make smart, strategic moves that set you up for long-term success.

    Marketing is tough, but it doesn’t have to feel like a grind. Let’s make sure your brand works as hard as you do.

    Tune in now and get ready to transform your business!
    https://www.rebrandingexperts.com/
    Jim Heininger on LinkedIN

    Your GO-TO Link for all Melissa Rose-related things: Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and my list of must reads.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.
    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.


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    28 mins
  • Reflect, Reset, Reimagine: Your Annual Vision Blueprint
    Nov 25 2024

    As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning.

    This week is extra special because I’m celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it’s my favorite time to revisit the vision for my life.

    In today’s podcast episode, I’m stepping away from SEO and Google Business Profiles to share the biggest gift I give myself each year: an hour of vision-setting. It’s a simple yet powerful practice that allows me to reflect on the good, the hard, and what’s next.

    I share:

    • How I reflect on the past year
    • What I include in my vision—from my family to my business and beyond
    • Why this one practice has become my yearly reset

    If you’re ready to create space for gratitude and clarity in your own life, grab a journal and join me for this special episode.


    Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.

    Love today’s podcast? 🙌

    1. Take a screenshot and share it to your IG stories. Tag me @brickandmortarvisibility
    2. Leave us a rating and review on Apple Podcast!
    3. Also, if you haven’t done so already, follow the podcast.

    In 2009, Melissa Rose started her business, The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity - she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an online dance membership.

    Melissa's also a visibility coach and consultant for other local brick + mortar businesses. Providing direction by leveraging SEO best practices, encompassing Google Business Profile optimization, blog writing, and email/text campaigns. When not inspiring or empowering, Melissa's a mama of five kiddos, enjoys long hikes and playing in her garden.

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    17 mins

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