Episodes

  • The online bingo industry with Sue Dawson

    The online bingo industry with Sue Dawson
    Dec 10 2024
    Does the online bingo industry make more money on slot games than bingo? This is one of the many questions I asked Sue Dawson whom is the Operations Director at FTD Digital. FTD Digital is a leading iGaming affiliate that specializes in online bingo and slots content and has won numerous affiliate awards. Sue is also the Head of Content and is constantly studying SEO to help FTD Digital stay on the right side of Google updates. Her advice in this area is to be more than a content site and build products around the content.
    Show More Show Less
    26 mins
  • Influencers & Affiliate Networks

    Influencers & Affiliate Networks
    Dec 3 2024
    What is the connection between influencers and affiliate networks? Last week I noticed Jesper Søgaard, CEO of Better Collective, he mentioned the company was being patient in acquiring assets but I don't think there are a lot of assets on the market. Influencers are like an asset you can't buy but you could virtually own a stake in them via an affiliate network. I think affiliate networks will make life easier for influencers to tap into their potential.
    Show More Show Less
    9 mins
  • iGaming SEO Guide 2025

    iGaming SEO Guide 2025
    Nov 26 2024
    Why did I create this iGaming SEO guide for 2025? I want to help you be setup for success in making sure SEO is working in your favour regardless of your project in iGaming. I wrote 2 articles recently, one for SEO in iGaming for Times of Malta and the other was another iGaming SEO guide in LinkedIn Pulse. Both articles have been shared a lot and I think it is because I wrote helpful articles and wasn't trying to sell you SEO services.
    Show More Show Less
    11 mins
  • Leadership in iGaming with Richard Dennys of Game Lounge

    Leadership in iGaming with Richard Dennys of Game Lounge
    Nov 19 2024
    My first question to Richard Dennys, CEO of Game Lounge, was are you a naturally gifted leader or someone that constantly works at it? He alluded to a lot of hard work and making his mistakes less costly over time. I personally think he's got a natural gift for it plus he's mindful to not rest on his skills and improve. Richard is barely 1 year into his role as CEO of Game Lounge which is one of the biggest iGaming affiliates in the industry. He was previously CEO of Webgains where he brings the global affiliate marketing experience with him. I personally think that is an advantage for him to help Game Lounge continue to be a leading company in iGaming. I did want to give a quick shoutout to their newest project which is SaaS Genius which is a topic I'm passionate about as a SaaS co-founder of StatsDrone.
    Show More Show Less
    45 mins
  • Affiliate Manager Training from Affpal with Stefan Muehlbauer

    Affiliate Manager Training from Affpal with Stefan Muehlbauer
    Nov 12 2024
    Meet Stefan Muehlbauer who works with Master In Cash affiliate program and is the founder of Affpal.net doing consulting for affiliate managers. He knows affiliate management well and understands what affiliate managers need today to be successful.
    Show More Show Less
    48 mins
  • Affiliate coaching for MyTopSlot with Marco Braun

    Affiliate coaching for MyTopSlot with Marco Braun
    Nov 5 2024
    Meet Marco Braun who's the founder of MyTopSlot and an aspiring entrepreneur. This episode is not your ordinary one as it is an affiliate coaching episode. I give Marco my best tips as an affiliate coach on how he can cut through the noise and build a slots site in a competitive space. One of my recommendations is to consider a slots podcast as a means of generating faster income and building a trusted audience and dominating another channel that he can own.
    Show More Show Less
    55 mins
  • Affiliate data with Julia Draghici from CPV Lab & CPV ONE

    Affiliate data with Julia Draghici from CPV Lab & CPV ONE
    Oct 29 2024
    Meet Julia Draghici, the co-founder of CPV Lab and CPV One that helps affiliates, media buyers and marketing agencies to track, manage, and optimize their marketing campaigns in one place with a very powerful ad-tracking platform. I'm excited to share this recording of Julia because we have similar apps that technically are competitors but we operate in different industries. We are both SaaS companies working in affiliate marketing where she acknowledges that SaaS industry shares and affiliates are secretive with data sharing and insights. She thinks this is something that should change to improve affiliate marketing.
    Show More Show Less
    37 mins
  • Why affiliate sites must give value with Bob Burg

    Why affiliate sites must give value with Bob Burg
    Oct 22 2024
    Meet Bob Burg who's the co-author of The Go Giver book and is a sought out speaker. Bob exhibits a lot of qualities that my other guests have, which is they openly share information without asking for as much in return. All of those podcast guests all seem to share similar stories especially the SEO pros which is the more they share, the more their business and demand grows. On reflecting on the discussion I had with Bob, there are 2 other people I think about and I want to share how the 3 of these people connect in my mind. Tom Hunt of fame.so is constantly giving advice away on LinkedIn that also includes how to make a better podcast and the value you'll get by podcasting. Podcasting is a platform where you have to share value and create content. Carrie Rose of Rise at Seven, whom I've never met by the way, I've heard her share SEO stories where she would put herself in her client's shoes when solving their SEO problems. Not many SEO consultants do this and I think this is one reason why Rise at Seven has become some a prominent SEO agency. Bob Burg simply lives and breathes his philosophy. For those that are lucky enough to understand and believe what Bob teaches, this could be the most valuable takeaway anybody could get especially in affiliate marketing. It makes me realize that some of the best affiliate marketers focus on their users more. They just try to give more value as a means of the reason for their site to exist.
    Show More Show Less
    22 mins