In this episode, Dr. Erica Jordan-Thomas is joined by Kasey Brown, writing expert and 7-figure entrepreneur, to dive deep into the strategies that have transformed Kasey's business, particularly focusing on mastering the digital landscape through social media and paid advertising. You'll hear valuable insights on: The power of written content and how it shapes your social media presence Maximizing social media algorithms to boost visibility and engagement The role of organic vs. paid strategies in driving business growth Practical tips for creating compelling, high-quality content that resonates with your audience Whether you're a seasoned entrepreneur or just starting, this episode is packed with actionable strategies to help you thrive online. Don’t miss this chance to level up your social media game and grow your business! KEY POINTS: - Kasey’s journey to becoming an entrepreneur - How creativity and privilege can create new opportunities - The importance of organic content in marketing strategy - Writing as the foundation of content creation - The pivotal role of posting a high-quality short-form content - Demographic algorithm as the measure of success - How your personal brand serves as your reputation - On focusing on quality over quantity content - When should you consider doing paid ads? - Know your social media platform and tools - Kasey’s content prediction in the next 1-3 years QUOTES: “Consultants still help businesses. It was like, I could be a ‘doctor of businesses’. They tell me the problem; I diagnose them and help them. I went into consulting and I liked the work.” – Kasey Brown “Organic [content] is the way. Attention is the new currency. It's not the best product, it's not the best service. It's not the best person that wins this game. It's the product, person, or service with the most attention.” – Kasey Brown GUEST RESOURCES: Kasey Brown | Digital Kairos IG | @thedigitalkairos LinkedIn | @kasey-brown-384001b5 RESOURCES: [FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now! [LIVE EVENT] Join us at Seven Figure Educator Live, a three-day event in Atlanta, Georgia, where you'll experience unparalleled support, community, and fellowship with your fellow educators. Click HERE to grab your ticket now and let's make magic happen together in Atlanta! [FB COMMUNITY] Don't miss out on your chance to connect with other education consultants in our free public Facebook group! Click HERE and find your 7-Figure community today. Dr. Erica Jordan-Thomas IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764 Facebook | @EJTConsultingLLC Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast! 7-Figure Educator is produced by EPYC Media Network
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