Summary

In this episode, Claire discusses the importance of visibility for businesses and how to choose the right channels to gain visibility. She emphasizes the need to understand your ideal client and where they spend their time. Claire suggests asking your community for their favorite platforms to gain clarity. She also highlights the importance of having a strong social media presence, leveraging guest opportunities, and building an email list. Claire emphasizes the value of providing freebies to capture email addresses and the importance of consistent communication with your audience.

Keywords

visibility, ideal client, social media, guesting, email list, freebies, communication

Takeaways

Understand your ideal client and where they spend their time to choose the right channels for visibility.
Build a strong social media presence and leverage guest opportunities to reach new audiences.
Create valuable freebies to capture email addresses and communicate consistently with your audience.
Use different avenues of visibility simultaneously to reach a wider audience.

Social Media Content Planner Freebie:

https://www.claire-bartlett.co.uk/365socialmediacontentprompts

Xero listener offer:

https://refer.xero.com/femalefounders

Female Founders Collab group:

https://www.facebook.com/groups/ffcollab

Connect with Claire:

https://www.facebook.com/profile.php?id=100008840233523