In this episode of 'Masters of the Market', we sit down with local fitness expert Ashley Mathewson. Ashley takes us through her fitness journey, highlighting her establishment 'Fit Collective’ and the challenges she faced in the early days, from dealing with a shitty investor to pivoting multiple times. 

She emphasizes her passion for making members feel welcome, proud, and interested in health and fitness. She also discusses the plans for her upcoming project: a multi-purpose gym/resort/retreat/event space named 'The Yard Social Club', set to become a hub for local Niagara community activities. In the process of answering business-related questions, she reveals how they funded the project and navigated zoning rules, opting to build it on the agricultural land of her own property.

​​Listen in as we talk about:

• [0:00] Intro

• [0:34] Ashley Mathewson's Journey into Fitness

• [0:48] The Birth of Fit Collective

• [1:03] Challenges and Triumphs in Business

• [3:14] The Importance of Passion and Market Analysis

• [4:11] Understanding the Market and Confidence in Business

• [4:48] The Emotional Impact of Fitness

• [5:54] The Role of Community in Fitness

• [7:17] The Power of Positive Reinforcement

• [13:26] Building a Multi-Purpose Fitness Space

• [14:49] The Challenges and Rewards of Building a Business
  
  

Connect with Johnson Andrews

• Instagram: https://www.instagram.com/johnsonandrewss/?hl=en

• LinkedIn: https://www.linkedin.com/in/johnson-andrews/?originalSubdomain=ca

• Facebook: https://www.facebook.com/johnsonandrewss/

• https://www.vinegroup.ca/

Connect with Eric Cleary

• Instagram: https://www.instagram.com/investmentrealtors/

• Instagram: https://www.instagram.com/orangelistrentals/

• YouTube: https://www.youtube.com/channel/

Connect with Ashley Mathewson

• Instagram: https://www.instagram.com/ashleymathewson.co/

• The Yard: https://www.instagram.com/theyard.socialclub/

• FitCollective: https://www.instagram.com/fitcollectivestc/

• https://www.ashleymathewson.co/links