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スティーブ・ジョブズを語る千夜一夜 iAd特別編 iAdが示唆するアプリの未来
Narrated by:
高木 利弘, 大谷 和利
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Summary
このスティーブ・ジョブズを語る千夜一夜というオーディオブック、今回は、日本最大の広告会社である電通とアップル社が組んで、ついに日本で始まるiAdというアプリ内広告について語られた特別編です。これまで開発者がiOSアプリを開発・提供しても、販売や受託開発以外に収入を得る方法はありませんでした。アップル社はその点に着目し、すでに2010年末で1億6000万台に達するiOS搭載機器の数を武器に、モバイル広告市場に乗り出し、開発者に新たな収入源を提供しようとしています。元MACLIFE編集長の高木利弘氏とテクノロジーライターの大谷和利氏のお二人が、このiAdの考え方や今後の展開について鋭く分析して語ります。(C) Pamlink Corp.
（C)Pamlink Corp.
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