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The New PR
21st Century Public Relations Strategies & Resources to Reach Millions
By: Naresh Vissa
Narrated by: John Dzwonkowski
Length: 48 mins

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The New PR

By: Naresh Vissa

Narrated by: John Dzwonkowski

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Summary

PR is not what it used to be. Hiring experienced publicists, sending press releases, and pitching reporters at newspapers and magazines aren't worth the hassle, effort, capital, and resources given today's digital environment - where the Internet has become a necessity to make your mark online. Whether you're an established business or a wannabe personality, people need to know your story...who you are...what you do...why you rock. Traditional public relations no longer works. The New PR shares big ideas, secret techniques, and easy-to-use and accessible resources to reach wide audiences...and build your brand through public relations.