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  • The Naming Book

  • 5 Steps to Creating Brand and Product Names that Sell
  • By: Brad Flowers
  • Narrated by: Al Kessel
  • Length: 4 hrs and 54 mins
  • 4.3 out of 5 stars (4 ratings)

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The Naming Book

By: Brad Flowers
Narrated by: Al Kessel
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Summary

Name your business. Tell your story.

Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business - and it needs to stand out.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media
Advertising Entrepreneurship Forecasting & Strategic Planning Management Marketing Small Business Business
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Not for me

Love the topic. The author clearly has credentials. But this is makes for dull dull listening

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